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PLR Publishing Profit Tips > 12 Part PLR Primer

1. PLR Publishing Profit Tips – Getting Started

Chances are if you’ve been looking for a way to make money online, you’ve come across the term PLR products. They come in many forms like ebooks, articles, video and software. Of course there are many other types like vitamin supplements, makeup, clothing and food but for the sake of this newsletter we will be focusing on digital based products.

These are products that have private label rights. When you buy the license to this type of digital product, you get certain rights. Which often include the ability to edit, brand, use and sell as if they are your own. You get to claim authorship just as if you were the creator. Making money with PLR products is great because most of the work is already done for you and in most cases your options are only limited by your ingenuity.

So now that you have a better idea of what PLR is and what you can do with it the next big question is, is it profitable? The answer to that question is YES however how much money you make will depend on what you do with it.

For example, articles are one of the most popular types of PLR product you can work with. Most of the time you buy them in packs. For example, $25 may buy 25 articles on snowboarding. Typical buyers use these articles for website or blog content. If you want to do this, rewrite the articles. PLR products are not sold exclusively. You don’t want to be one of 100 people with the same website. Make yours unique. You can sell products, services or make money through pay-per-click, and affiliate programs.

Transforming your PLR articles into website or blog content is an easy way to make money, but affiliate programs and pay-per-click programs usually pay low. For example, you will usually get only .50 for each Google AdSense click.

It can take time to get to the required $100 payout. For that reason, consider turning your articles into an ebook that you can resell. Arrange the articles in order and delete the duplicate content. Now you have your own ebook that you can resell to your website visitors, subscribers and readers.

Speaking of PLR ebooks, they are also available for sale. You can switch around the process. Use your PLR ebook to get a series of articles for website content. In fact, you can also create an audio book or a video series!

Whether you use PLR articles as website content or create a sales page to sell a branded ebook, audio book, or software program, you must market it if you want to see a return on your investment (ROI). There are thousands of websites and products online. Yours is just one of many. Marketing does require some time and money, but it will increase your traffic. No one will click on your ads or buy your product if they don’t visit your website.

Start a Google AdWords campaign, start an affiliate program if you sell a product, write articles for article directories, try to arrange free banner and link exchanges, and inject yourself in online message boards and other social networking websites. Although making money isn’t always certain, your profit potential will increase the more you market your website and products.

2. PLR Publishing Profit Tips – Using and Profiting from PLR Articles

PLR articles, also known as private label articles, are a popular option for publishing online. They are available on just about any topic you can think of and they sold individually, in packages or as part of a monthly subscription service. These articles are most often composed by freelance writers who then relinquish their rights in exchange for monetary compensation.

When it comes to making money with PLR articles, your options are virtually endless. With that said, there is one very easy and simple way that you can make money with these articles.

– Use them to create your website.

In case you don’t know it, websites are great moneymaking tools because they give your business a solid online presence. When people are looking for something what is the first thing they usually do? In most cases they search for information online. If your website provides them with that information you are one step closer to gaining a customer and making a profit.

Take for instance high school and college students. They use the internet to do research for homework assignments. Parents visit websites for parenting advice, kid-friendly recipes, and more. Pet lovers research pet food, health issues, find new pets and get helpful training tips. The list is endless. If you create a website composed of helpful and useful articles it gives people a reason to visit.

Once you set up you site you can monetize it in several ways. For instance you can sell your own products, related PLR products and you can also display advertising. Many first-time webmasters turn to Google AdSense for this because it is relatively fast and easy to set up.

You can check it out here:
https://www.google.com/adwords/

By setting up an account and following the step-by-step directions, you will be able to imbed a simple code in your website that will display ads based on the topic of your content. Each time one of your readers clicks on an ad, you make money. Generally this doesn’t bring in huge profits but if you get plenty of traffic it can be a nice source of set and forget income.

Affiliate programs are also popular ways to make money with your website. Affiliate networks like ClickBank, JVzoo, LinkShare, Commission Junction, and Amazon all have good programs.

What you do is search for relevant products. For example, if you created a website with pet grooming tips, search for affiliate programs that are pet related. Put links to pet books, accessories, and more. Interested readers will click on your embedded banners. You get commission each time a sale is made. Depending on the retailer or company in question, you may get a flat rate commission or a percentage.

Once again, this sounds like an easy opportunity, but what about creating the website? Most automatically think this is a hard process. In reality, it’s very simple. In fact, you’ve options. If you want to create your own website, but are unfamiliar with HTML, opt for a web hosting package that includes a website building tool. With these tools, you pick your templates, copy and paste your content from Microsoft Word or another document. If you know how to type, you can easily create your own website.

However, building a website does take time. Since you are looking for the easiest way to make money with private label articles, don’t do it. Let someone else for you. Many of the professionals who sell PLR articles have packages available that include website setup. This fee is very affordable. You will still get copies of your PLR articles, but you basically never have to touch the articles. A professional does the work for you. All you do is enter in your above mentioned moneymaking embedded codes.

As you can see, the above mentioned process is very easy. Whether you do business with an individual or company who will take your purchased PLR articles and create you a functioning website or create the website yourself, you can make money. Although this is an easy way to make money online, it isn’t necessarily the best. Why? The competition.

PLR articles are sold to a number of individuals. A quality seller will limit the number of article packages sold. You should aim for no more than 100 to 200. Since everyone is looking for an easy way to make money, most leave the articles as are. This means the content is the same for all 200 people that purchased the packages. Right away, you’ve 200 people with similar websites and content as yours. This cuts into your profits.

Although it does require more work, edit and rewrite your PLR articles. Rearrange a few paragraphs and reword a few sentences. Doing so makes your website and content unique, even if just slightly. This automatically eliminates some of the competition and increases your earnings.

3. PLR Publishing Profit Tips – Using PLR for Publishing

Not a lot of people know about the PLR articles, much less why they should pay attention to them. Give yourself the edge and find out why you should know all you can about PLR and how you can profit from them in the most efficient and effective way possible.

– Saves time and effort.

You probably already know how much work and time it will take to write an article. On average, a single 700-word article will take about two hours to compose from scratch. If your intention is to create a website with over 50 pages, then you can see how daunting and time-consuming the task of simply writing content will be. PLR articles will save you this time and effort.

– You get the credit and the profits.

You are under no obligation to credit the original author for PLR articles. As such, when you publish them on your website, no outbound links and advertisements will be there to distract your visitor / customer. All links will be focused on your brand and your affiliates.

– Saves money.

This point requires a different point from saving time and effort simply because of economics. Hiring writers to create content for your website averages about $15 per article. If your site were to hold even just 20 articles that you need to update regularly (say every two weeks), you’d see how the bill could add up.

But if you were to acquire PLR for a set of articles, you could save money because of the economics of scale. Articles are bought at bulk and as such it is possible to get your hands on 200 articles for only less than $30.

– Editorial authority.

You don’t like how the article is written or the information it is presenting? PLR allows you to change the material right away without needing to ask permission from the writer. This is also especially useful for optimizing your website for search engines since you can enrich the content with keyword phrases to improve your rankings in SERPs.

– Build your brand.

Today, it’s all about distinguishing yourself from the rest. PLR articles allow you to provide content that is both relevant and updated. By doing so you build a reputation with your target audience as an expert. And since people would much rather go with someone they trust, your chances of return visitor’s increases significantly.

– Professional outcome.

Many of the writers who offer articles with PLR are professionals and have access to the latest information regarding your field of interest. By acquiring the rights from them, you avail yourself of their professional results without having to retain their services regularly.

With one set of PLR articles and some creativity on your part, you can extend the life of the articles to the point where the content has more than paid for itself. So when sourcing out a supplier for PLR articles, ask for sample works to demonstrate the quality of articles you would be purchasing.

Now that you know why you should seriously consider getting PLR articles, here are some ways to get you started.

– Compile a report.

You can consolidate a series of articles of a similar theme and package them as a report or listing of information. While you may think that anyone can do this, you’d be surprised how little of this is done.

Many people don’t have the time to read or the willingness to read several articles at different times. Providing them a simplified version of the information they want will be a welcome offer for your visitors. You can either give away the report for free, sell it as your own product or use it as content on your website.

– Create an email campaign.

This is especially useful when producing material for an email campaign. A series is by far, one of the more effective ways to create a following with your audience. Give enough to allow them a feel for what you’re offering and hint at giving more of the same if they will subscribe to your mailing list. In turn, your emails promote your website by inviting them to visit you on a more regular basis.

– Create a Kindle book

It is very possible for you to take a set of PLR articles and come up with a Kindle book, for which you can credit yourself as the author. Since you have created an entirely new product you could repackage this and sell this with your own resell rights. Just like you, there are people who are looking for material they can use for their own promotion needs so cater to this market as they are increasingly growing in number.

As you can see, using PLR articles are not only effective in providing truly useful content. They are also cost and labor-efficient, which means you can focus more of your time to more important matters, whether they are for business or otherwise.

4. PLR Publishing Profit Tips – Is Branding PLR Worth Your Time?

PLR products come in many forms, including ebooks, audio books, articles, software and video. However, many new buyers make one mistake. That isn’t branding the products. This is a mistake because these types of products aren’t usually sold exclusively. Most of the time they are bought by hundreds or even thousands of resellers

Before focusing on the importance of branding PLR products, understand how they make money. For instance, PLR article buyers tend to create a website and use the articles as pages. These websites make money by selling a product or a service or by relying on affiliate programs.

As for ebooks and software, the products are usually resold to interested buyers. For example, you buy a time management software program that is designed for small business owners. You pay $500 for the resell rights. Sell that program for $100 and you only need to make six sales before you see a profit.

As for branding, it comes in different formats. For articles and ebooks, branding involves rewriting the content. It’s harder to brand software. You don’t want to mess with the program applications, so you are more likely to leave it as is. This is okay, but the problem comes when people want to price compare.

Many consumers find a product they like and search for it online looking specifically for a cheaper price. Let’s say you’re reselling a software program and don’t change a thing, chances are they will find it cheaper elsewhere. What does this mean? You just lost a paying customer.

However if you take the time to at the very least change the name and make the software look a little bit different by redesigning the original cover work and changing the sales copy to reflect your business. By differing even slightly from the original product you will have a much better chance of turning a profit because it will stand out in a sea of other resellers.

Most PLR software buyers don’t have the experience needed to add in new features or make program changes. That is okay. What you want to do is think outside of the box. You make the software available for digital download or offing a hard copy and printed instructions. You can also bump up the value by adding in extra bonuses, services and even support.

Marketing is important too, so do a small amount of marketing. Try to setup link exchanges, utilize article directories and online message boards. Create links to your sales pages. Then, see what product sells best in two to three months. It should be the one your branded because you are no longer selling a product available elsewhere for a lower price. You are now selling a unique product, which will generate more interest and income.

5. PLR Publishing Profit Tips – Buying and Selling PLR Ebooks

Just like other type of PLR content, ebooks vary in size and topic. Regardless, a freelance writer usually composes them. As for the private label part, these ebooks aren’t like traditional ebook sales where someone buys the book to read. Instead, they are bought and then resold for a profit!

The first step in making money with private label ebooks is to find good ones for sale. The good news is that there are many places where you can purchase standalone or bundled ebooks. If you are new to this process you may want to start out small and test the waters by buying one ebook at a time. This way you can limit your investment and when you start seeing a profit you can buy more to add to your inventory.

With that said, know that branding and selling PLR products, including ebooks, can be a goldmine. Many resellers earn hundreds, even thousands of dollars a month simply buying and reselling. The more books you buy, brand, and resell, the more money you make. To lower your operating costs, buy in bulk. You can do this with a membership website. Every month or two, you will receive new PLR ebooks. Pick and choose the ones you want.

Now that you know what your two best buying options are, what should you consider when choosing these ebooks?

– The topic.

You want a topic that sells. Hot topics are a good choice. Right now, anything related to the economy is a good choice. Americans are losing their jobs and their homes. They want to make money and need to save it. Affordable ebooks that show them how are in hot demand. However, so are subjects that never go out of style? There will always be parents looking for bedtime tips for their kids, pet owners looking for affordable pet care tips, and so on.

– The length.

In all honesty, someone can transform a three-page Microsoft Word document and classify it as an ebook, although this isn’t a good idea. Ebook lengths are tricky. Readers want to know they are getting a good value for their money. This often means a long ebook. On the other hand, people don’t want to read a hundred pages before getting to the main point. Short ebooks are okay, as long as the point is made.

– The number of copies sold.
PLR ebooks and other products are often sold at reasonable prices. This is because multiple packages are sold. This can impact your profits. Look for ideal limits. You don’t want to be one of a thousand selling the same ebook online, but for varying prices.

– License to edit.

You can buy a private label ebook, create a sales page, and list the ebook for sale without making any changes. However, others purchased the same ebook as you. They are also trying to make a profit and doing so the same way with the same product.

To reduce the competition and increase sales, rewrite the content of the book, but first make sure you can. Some sellers and authors put restrictions on rewrites. Not only do you want to be able to rewrite an ebook, but it should be easy to. Always look for packages that include source code which provides a version of your document in Microsoft Word or at the very least editable text.

With a little ingenuity, you could end up offering a book to customers that they won’t find somewhere else. Which means you won’t have to compete with other resellers who have the same product.

6. PLR Publishing Profit Tips – Marketing Branded PLR Products

PLR products are often sold by many resellers which means that chances are there are a 100 other people who have the same article ebook, audio, video or software program for sale. As we have discussed before you can eliminate some of that competition by making edits, but marketing plays a vital role. To increase your sales, don’t wait for buyers to come to you because they might never find you. Instead, bring them to with a well-planned marketing campaign.

Many new PLR resellers often wonder what their marketing options are and in all honesty, they are endless. With that said, let’s go overs a few easy, affordable, and proven successful marketing tactics you can start using right away.

– Create a sales page.

Many third-party websites allow you to sell digital products. These established sites already have a steady flow of traffic, which is nice, but they take a percentage of your sales. For that reason, create your own sales pages, also known as a pitch page. This single page outlines your product. If you’re selling a branded ebook, mention your name as the author, the book name, list a few excerpts, provide a detailed chapter outline, eye-catching graphics, and a payment processor. Essentially, this is what you will market.

Offer a free copy or discounts to those who provide detailed reviews. On a sales page, you should also have customer testimonials. Let’s say you’re selling a time management software designed for small businesses. Time management software can easily sell for $200 to $300 and it’s a wise investment for business owners, but they still want reassurance that their money is being wisely spent.

Customer reviews can give them that reassurance. As for the marketing part, you gave a free product and got a review. Not only that, but if the reviewer truly liked the product they will generate additional interest by word of mouth.

– Google AdWords.

Google AdSense is a well-known pay-per-click program that helps content website owners make money. They generate income each time an ad is clicked. Would you like one of those advertisements to be yours? It can be if you create a Google AdWords account. With this program, you create an advertisement and assign it targeted keywords. Your ads will be placed with internet search results and on applicable websites.

The fee varies, but you should know it upfront. In addition, you are only charged when your ad is physically clicked. You only pay when someone views your sales page. You can also create a budget. If you only have $400 to invest, your campaign will automatically stop once you reach your limit.

– Affiliate program.

Content website owners not only make money through Google AdSense, but affiliate programs too. Purchase affiliate tracking software or rely on a third-party to do the work for you. You can provide banners, text links, or sales page templates. Those looking to make money online will handle some of the marketing for you. For each sale they help generate, they get a flat rate commission or a percentage of each sale.

– Link exchanges.

As I mentioned earlier, Google AdWords gets your advertisements and links on other websites but it can become very costly especially if you don’t take time to learn how to use it effectively. An inexpensive alternative is to do link exchanges. Take a similar product or service, but not your direct competition, and exchange links. They put a link up for you and you do the same.

– Online forums.

Online message boards come in a number of formats. You can find message boards for pet owners, work-at-home parents, homeschooling parents, internet marketing, and so forth. Find your targeted market. An ebook outlining work-at-home opportunities is ideal for work-at-home and internet marketing forums. If signatures are allowed, create one. Your link will appear underneath each of your posts. Add your sales page link to your profile. Not only is this free advertising, but it’s targeted.

– Article directories.

Article directories are websites with a collection of user-submitted articles. In exchange for the free content, you are able to place links and other resources at the end of your articles. For your work-at-home ebook, write articles on the subject. Include a link to your sales page at the end. Not only does your article appear in the directory, but others can use it on their website or blog. They must keep your links and resources intact. No matter who uses your articles, it’s an effective and cheap internet marketing tool.

7. PLR Publishing Profit Tips – Turning PLR Content into Videos

As we know digital ebooks are extremely popular and ones with private label rights are even better. When you buy a PLR ebook, you’ve the ability to leave as is, make edits, add your name as the author, and then sell. But what if you took that process one step further by taking the content from that book and transforming it into a video or a series of videos? It can be a great way to expand your profits and it’s not that hard to do.

Let’s face it videos are everywhere and not everyone wants to take the time to read a 100-page ebook even if they are extremely interested in the topic. They want to consume the information they are looking for money as quickly as possible. For that reason alone it is a good idea to consider making video version of your PLR content.

Plus, we all have different reading comprehension skills. While one person may understand your written words for using Google AdSense, another may find it easier for to see examples and actions in video format.

If you know how to use a computer and a video recorder, you can easily turn any content into video. All you need is a program like PowerPoint, screen capture or video editing software like Camtasia, Moviemaker or iMovie and if you aren’t shy a video camera or your computers webcam will do just fine. The hardest part is editing, but if you do a few practice takes and know your stuff, you can get it right the first time! Then all you have to do is upload it and share or sell it.

When many of us think of videos, big budget movies often come to mind. This isn’t the same. You are creating how-to videos and tip videos. For example, if the ebook you bought is focused on tennis tips, record yourself implementing the moves. Place your camera towards the screen, walk through each step, and describe it.

You don’t have to spend thousands of dollars on scenery or hire professional actors. If you aren’t a tennis pro then get to know one and offer them a split of the profits for helping you. This tactic will work with just about any topic.

When deciding which approach to take, consider ease and profits. For example, you can create one long video, mini videos, and so forth. You also have options on how to make money. Video websites have rapidly increased in popularity. You can create your own themed website.

Bottom line, consumers like digital products, both in print and in video format. Either will sell and generate income. Your best option is to capitalize on both. Consider the video formats an added bonus and a new business venture. The best way to profit from PLR products is to get the most use from them.

8. PLR Publishing Profit Tips – Simple Mistakes Using PLR Products

It is relatively easy to make money with private label products, as we well know. These are products you buy, brand, and sell for a profit. However, if this is a new experience for you, it’s easy to mistakes which have the potential to destroy your chance to make a tidy profit. That is way we are going to go over a few of the most common mistakes resellers make so you can avoid them.

– Don’t let products sit on your hard drive.

Whether you’ve purchased a single pack of 25 PLR articles or 100 PLR ebooks, don’t just let the files sit on your computer unused. Each second these files sit unused, you lose money. You bought the products to make money, so use them. If you’re limited on time, make few quick edits and use it as website content with ads and affiliate links or create. Many PLR products come with reseller webpages and sales copy so take a few minutes to set it up and add payment links. When you have more time you can go back, edit the content to make it more unique, and work on marketing. Each of your products deserves attention, but don’t leave them sitting while waiting for the best time. Never forget that you will not make money until you actually use the product you bought.

– Don’t leave the documents as is.

If you have the time right now to inject quality into the products, do it. Private label content affordable prices because they are sold to many people. It’s common for sellers to sell 500 or more e-books and 100 or more PLR article packs. This means a lot of competition. However, if you take the time to rewrite the content even a little bit as I have mentioned before, you essentially create a new, different version. You can them market it as 100% original. This not only decreases the competition, but it increases your earnings too!

– Not researching your options.

Most resellers make money by rewriting all or a portion of an ebook and selling it to interested readers. This is great, but it is not your only option. Why not dissect that ebook and create mini articles and blog posts too. Not only can you sell the ebook, but also you now have a website that can generate income through affiliate programs and pay-per-click advertising. The same can be done with articles. You can also take those articles, combine them, arrange in order, and delete the duplication information. You now have an ebook!

– Not getting the most from your PLR products

This mistake ties in with not researching all your options. When most people buy a 25 pack of articles, they create a website. That website can be a paid membership website or generate income through ads. Considering that most PLR articles sell for around $1 each, you can easily turn a profit in a few days or weeks at the most. Nevertheless, there are steps you can take to increase your profits even more.

Consider the topic. Do you have a pack of articles on how to choose a cosmetic surgeon? If so, most of the same tips apply for choosing other medical professionals, such as family doctors, chiropractors, dentists, and surgeons. Interchange a few words in each article and you now have four more websites to create. You can do the same with e-books too!

– Focusing on only one product

You can easily take one pack of 25 articles, which you may have paid $25 for and spin those articles to create more. You should do this, but keep on buying PLR articles and e-books. The more PLR articles and e-books you re-brand and sell, the more money you make. Plus, this moneymaking opportunity is considered passive income. After posting your e-book for sale, you may get 1,000 sales in the first year. Although those sales will begin to taper, they will always come. You keep earning money overtime.

9. PLR Publishing Profit Tips – Increasing Profits/Revenue from PLR Articles

Even though there are a multitude PLR products available to choose from, articles are often the easiest to profit from. This is because you’ve so many options. For example, the articles can become website content, newsletter content, content for article directories, they can be transformed into an ebook and resold, and they can also be used as an online course. Despite the options, you likely want to choose the easiest, yet most profitable option. So what is it?

The easiest way to make money with PLR articles is to use them as website content. Essentially, you create a content driven website. Internet users love content websites. A consumer looking to buy a dog may turn to the internet to research dog breeds. A mom having trouble getting her toddler to sleep is likely to turn to the internet, and so forth. If you put good, relevant articles on your website, people will come. But wait! How do you make money?
Most resellers make money through pay-per-click programs, like Google AdSense and affiliate programs, like Commission Junction as we have discussed before.

Pay-per-click programs are nice because you get money each time someone clicks on your ads. Affiliate programs, on the other hand, require consumers to make a purchase. If a purchase is made through your embedded text link or banner, you get a percentage of that sale. It’s best to mix it up with both affiliate and pay-per-click programs to increase your earnings. With affiliate programs, choose relevant products and retailers. If running a pet care website, team up with individuals and retailers who sell pet related products.

Returning to using PLR articles as website content, you want a simple approach. You are likely to take the PLR articles you created, copy, and paste them into a website building program. This is very simple, but not the best way to make money. The key is to brand.

Take the content for each item. Start at the top and work your way down. Reword the title, redo a few sentences, interchange a few words, add or delete paragraphs, and so forth. You now have unique content. Your website is no longer like the other 50 buyers who opted for the same moneymaking approach.

Rewriting articles may sound like a waste of time or an added expense, but it’s a wise investment. Branding your own articles take only 10 minutes on average. Paid rewriters tend to work for around $2 or $3 a page. Since you paid $1 for each PLR article, it brings your total for each article to no more than $5 a page. You couldn’t hire a ghostwriter to create new content for that price. Consider it a wise investment and one that will pay off in profits.

10. PLR Publishing Profit Tips – Selling Options for PLR

As we well know purchase the resell rights to a PLR product is a great opportunity to profit from the work of others. Unfortunately, there are many people who end up losing money on the products they buy because they were unable to generate enough sales.

If you are interested in purchasing the resell rights to a particular product, it is advised that you have a plan first. Many individuals get into trouble, by losing money, because they entered into this opportunity not fully understanding what was required of them. To make money from acquiring the resell rights to a product, you will need to sell that product. Whenever you make a sale, you will begin to see a profit. However, for many individuals, making a sale isn’t as easy as it sounds.

When it comes to selling a product, whether that product was obtained through private label resell rights or not, you need to find effective marketing strategies and selling methods. These methods may include the use of online classified ads, the use of online auction websites, or the development of a product website. Before deciding on a particular selling method, you are advised to examine the advantages and disadvantages of each. This is important because different selling methods work different ways for different individuals and products, no two have the same results.

Classified ads can be used to sell a product, which you have obtained the resell rights to. With classified ads, your best bet is to use online advertisements. Most private label products are designed with internet users in mind; therefore, it only makes sense that you should use the internet to target these individuals. When examining online classified ads, you will find that most are free to post; however, not all are. You will need to decide whether you want to pay for a service that you can obtain for free somewhere else.

Another popular selling method is to create your own website. This website should be used to outline the product which you are selling and the cost of it. Even if you do not know how to design your own website, you should be able to take part in this popular and effective selling method. Professional website developers can create a professional website, for a small fee, or you can build your own website, with the assistance of a site builder. It is also important that you add a shopping cart to your site. This shopping cart will enable your customers to purchase your product online.

You can also use an online auction website to sell your product. Online auction websites will give your product the opportunity to be viewed by thousands, if not millions, of consumers. The only problem with online auction websites is that more and more individuals are using this selling method to sell products, which they have acquired the resell rights to. This competition may make it difficult or impossible for your product to sell.

The above mentioned selling methods are just a few of the many that you can use. In fact, you are urged to use as many different selling methods as you can. The more exposure your product gets, the more likely it will be to sell.

11. PLR Publishing Profit Tips – Buying PLR versus Creating Your Own Product

As more people turn to the internet for research, entertainment, and just about everything in between, digital products are increasing in popularity. And, due to the economy, many people are looking to work from home or generate extra income. If you are one of those individuals, you may see the potential in writing and selling ebooks.

Unfortunately, if you are like many new to this, the entire process of writing an ebook may be too much. So, what should you do? Should you suck it up and write an ebook yourself, hire a professional ghostwriter, or buy a private label ebook with resell rights?

Right now, you may be asking yourself what in the world is a PLR ebook. Most individuals are unfamiliar with private label products and rights. The process involves buying an ebook or a number of them for an affordable price. Often times, you pay double or triple the selling price to readers. For example, an extensive ebook that sells for $40 will sell with private label rights for $80 to $120.

You, as the buyer, then sell the ebook to interested readers. You can rarely resell the ebook to other resellers unless you are granted master resell rights, which is an entirely different moneymaking opportunity.

Returning to your ebook creation options, there is writing the ebook yourself. When buying ebooks, consumers want interesting, easy to read, and useful content. Unless writing on a familiar topic, research is required. This takes time. Add in writing, formatting, and editing and it can easily take you a month or more to create 100-page ebook.

If this is your first time attempting to write one, it could take even longer! Do you have this time? Do you have good grammar or know how to put your thoughts into words? If not, you may have started with a good ebook concept, but ended up with a poorly written and difficult to read book that won’t sell

Unless you are comfortable with your writing and willing to devote time to your first ebook, you should move onto the next option. That was hiring a ghostwriter. Ghostwriters are freelance writers who agree not to have their name attached to the work.

Essentially, you pay a writer to compose your ebook and your name appears as the author. This sounds great. Proofreading the ebook, making edits, and adding your name as the author will take a couple of days at most. Sounds easy doesn’t it? Unfortunately, it can be costly.

Freelance writers rarely work as a hobby; most write for a living. For that reason, you should expect to at least pay minimum wage. Some writers charge $20 or more for one ebook page. This means you could easily pay $2,000 for a 100-page ebook.

If you sell your ebook for $19.99, it needs to sell at least 101 copies before you even make a profit. Also, don’t forget the time and other expenses to create a sales page and market. Great if you’ve the money to spend. If not, move on to your final option. That is PLR ebooks.

As previously stated, PLR ebook s are ebook s resell rights. This gives you permission to edit and change the content, make graphic changes, and add your name as the author. PLR ebook s are sold to many people. Most quality sellers will limit the number sold, often to 500. The key is to slightly rewrite. Eliminate, add or rearrange a few paragraphs, change around a few sentences and you now have a new ebook. You started out with an ebook that 50 other individuals might have been trying to sell, but you now have a unique version.

As for the price, PLR ebook s are cheap because they are sold to many. Remember, the key is to make them unique with rewrites. As mentioned above, they resell for double or triple the price. Say, you paid $80 for a 100-page PLR ebook. You want to make changes, but even if you hire a rewriter for a $2 a page, a common rate among rewrites, your total investment is $280. Compare that to the above mentioned $2,000 for a ghost writer and you got quite a deal! Sell that same ebook for $19.99 and you now only need to sell 15 copies to make a profit.

What is best way to create an ebook to sell? Although it’s pretty self-explanatory, the decision is yours to make. If you can write an ebook, do it. If you don’t have the time, opt for ebook s private label resell rights. They are a relatively quick and easy way to make money online.

12. PLR Publishing Profit Tips – Branding and Outsourcing PLR

As we know PLR comes in many forms. Although some sellers have additional rules and restrictions, buyers should be able to purchase a digital product, like an ebook, audio book or series of articles. They are able to leave as is or rework the content, brand it, and use it or sell it as their own.

You want to make money selling an ebook or a software program that you purchased the private label rights to. When doing so, it’s best to rewrite and brand. PLR products are not sold exclusively; they are sold to many people.

Say you bought a how-to internet marketing ebook. That same ebook and the rights are usually sold to at least 100 other people. It’s easier to switch the creator name and not make any changes. Therefore, you will have at least 50 people selling the exact same ebook online. Make sure you are not one of them.

– Branding comes in many forms.

It all depends on the type of PLR product. With ebooks, change a few graphics, rework the cover art, redo a few sentences, and change around a few paragraphs. By doing so, you end up with a unique ebook you can call your own, even though you didn’t write it from scratch.

With audio books, edit the content or recreate it with your own voice. To make it unique, change around a few tips or add additional information. For software programs, at least change the cover art. If you’ve the skill, add a few additional features to the program.

Branding enables you to sell a new and unique product. It’s no longer exactly the same as the other 100 who bought the private label rights. Although it’s relatively easy to brand digital products, you may have some concerns. Should you do the work yourself or hire help? Once again, it depends on a number of factors, including the product in question.

You will find the most work with PLR ebooks. Most ebook s range from 25 to 200 pages. Even if you just rearrange a few paragraphs and change every other sentence, you may still have up to 200 pages of work ahead of you. Unless you enjoy writing, you may not have the time or the patience for this task. Luckily, there is cheap help available.

Your first instinct may be to hire a freelance ghostwriter. You are on the right track, but you want a writer who handles rewrites. These are often known simply as rewriters. They specialize in spinning content to make it unique. Less work is required, so rewriters usually charge less. You can find a professional to rewrite your ebook for as little as $2 or $3 a page.

For many, it’s easier to brand an audio book. This is due to your options. As indicated above, you can use editing software to eliminate parts of the book, rearrange it, and so forth. You can also start from scratch. Create a transcription of the audio book and speak the words yourself. Add in or delete information as you go. You now have a unique audio book. As for whether you should hire help, it depends on your speaking voice.

Audio books must be easy to understand. If you cannot speak clearly or if your nervousness shows, pay someone else to do work. This can be a professional you met online or a close friend or family member. Those you know will often work for a discounted rate.

The easiest private label rights product to brand is a software program, unless of course you decide to add additional features. Since most leave the product as is, experiment with the cover art. With helpful tools, like Photoshop and Gimp, you should be able to do this yourself.

Otherwise, hire a professional graphic designer. As an added bonus, brush up on your writing skills hire or hire a writer. Digital software programs usually have built-in guides and help sections. Create your own standalone version and sell it as an added bonus.

In short, the decision to brand PLR products yourself or with hired help is your choice. When making that choice, consider the task, the skill you’ve, as well as the product in question.

Related Info Products:

Resell Rights Weekly – Free Membership Access PLR & MRR Products

IDplr.com – 12590+ Digital PLR Products for Rebrand

PLR-MRR.com – Private Label Rights & Master Resell Rights Products

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Living the Paleo Diet > 12 Part Paleo Diet Primer

1. Living the Paleo Way – Benefits of Paleo Diet

This popular diet is often referred to as the ‘caveman’ diet because it’s founded on the type of diet our ancestors consumed during the Paleolithic era.

While the modern day version isn’t an exact replication of their diet the basic concept is the same. It consists of healthy, wholesome food that isn’t full of additives, preservatives and other harmful ingredients often found in the average diet.

The paleo diet has seen an outpouring of popularity with thousands of people praising its benefits. With bestselling books like the Paleo Solution by Robb Wolf popping up on bookshelves everywhere there is little denying that the paleo solution works and when followed correctly can be a very healthy way of life.

The diet itself is fairly simple. There is a list of foods that you can and can’t eat. However, the simplicity ends when you have to adhere to the foods that you can eat and eliminate the ones you can’t. The process of switching to a paleo lifestyle can take some time so remember to be patient and persistent.

Most of us grew up on cereal, bread, milk, chocolate, burgers, fries and ice creams. Foods that we have grown to love. In fact, we love these foods so much that obesity has reached epidemic proportions.

While most normal diets give you a list of foods that aren’t good for you, the paleo diet goes one-step further by focusing on ingredients. For example, a normal diet may state that you shouldn’t eat doughnuts. The paleo diet says eliminate processed sugar which eliminates a huge chunk of foods that you may not even think have sugar like bread and other everyday staples.

It also recommends eating only grass fed meats, fish, poultry, fruit, non-starchy vegetables such as broccoli, cauliflower, carrots, lettuce, spinach, and eggs. The good news is fats like vegetable, olive, coconut, and macadamia oil are allowed, which makes cooking easier.

If you are planning to make the switch to the paleo diet, it is a good idea to invest in a cookbook that will help you learn how to transform the foods on your list into tasty dishes.

Just because the diet is restrictive doesn’t mean that it has to be boring. At first, you may have cravings for your favorite forbidden foods. However once you have gotten used to the diet, your cravings will naturally decrease and even the smell of junk food may make your stomach turn. In fact, you may find that your food is tastier than ever before after you have eliminated all of the processed ingredients from your diet.

The priceless benefits of switching the paleo diet are worth all the beginning sacrifices. You will be leaner, healthier and feel much better.

2. Living The Paleo Way – More Paleo Benefits

It is a very wholesome diet that only allows the consumption of natural foods such as grass fed meats, fish, vegetables, nuts and healthy fats such as coconut, macadamia and olive oils while eliminating processed food products and sugars.

Natural all the way is the key to success with paleo lifestyle. Contrary to popular belief, taste doesn’t have to be sacrificed whit this particular eating plan. Spices are allowed and there are many excellent resources, websites and recipe books on the market, which will teach you to whip up healthy yet tasty dishes.

One of the biggest benefits of the paleo diet is good health and a reduced risk of disease. Unlike many of the current diet products and foods most people are used to, which are loaded with preservatives, harmful additives and other artificial ingredients that cause all kinds of health problems as wells obesity.

Another benefit, which is the reason most people make the switch, is weight loss. It works by reducing the amount of carbohydrates you consume. This keeps your blood sugar levels stable and increase your insulin sensitivity, which means your body will be more responsive to burning off fat and staying lean.

Inflammation reduction is another positive side effect. Thousands of people all over the world complain of daily aches and pains. Their body hurts but they do not know why. The reason is inflammation caused by consuming unhealthy foods, which inflame cells. By switching to a paleo lifestyle and consuming a healthy diet your body will naturally reduce inflammation and decrease pain.

The next benefit is increased muscle mass. Since the paleo diet revolves around the consumption of ample amounts of meat, you will be getting a lot of protein. This will aid in muscle growth and recovery, when you engage in regular exercise as well as much less muscle breakdown. The more muscle you have, the more calories you burn, which means that you will be lean, fit and healthy.

Our body needs omega-3 fatty acids to be healthy. However, our modern diet often has an overload of omega-6 fatty acids (bad fat) and a drastic reduction in the healthier omega-3. By consuming healthy meats such as grass-fed meats, eggs and wild caught salmon, you are giving your body a healthy dose of omega-3 acids which leads to a healthier brain and organs.

Many people who adopt this lifestyle change will also notice that they no longer suffer from common allergies. Many pre-packaged foods contain ingredients that our bodies just can’t process which raises our sensitivity to allergens. By cutting out these foods, we naturally eliminate many symptoms that we didn’t even realize were caused by what we were eating.

Lastly you will enjoy increased energy. Initially, the diet may be a little difficult to follow and you may not feel very good because your body is ridding itself of toxins accumulated from past eating habits. The change can be challenging. However, once you get over the initial phase it will get easier and you will find yourself feeling full of life and bursting with energy.

3. Living The Paleo Way – Common Misconceptions

Even though the paleo diet has been around for a while and has thousands of followers, there are many misconceptions about this diet. These misconceptions arise through false information, a negative image of the lifestyle and even marketing attempts by other fad diets to discredit it.

As we know the paleo diet somewhat resembles the way our early ancestors ate and the coined reference to the caveman diet has caused one of the biggest misconceptions about the lifestyle.

– Firstly, many people think it is all about gorging yourself on meat

The paleo diet is about eating nutrient rich foods that don’t contain harmful substances and disagree with our bodies. It isn’t a reenactment of how the actual cavemen ate. Paleo dieters don’t go out hunting for boars or deer and roast the meat over an open flame.

The diet is about eating the correct foods and excluding the bad ones. Grains, sugar, processed foods, etc. aren’t allowed. This is due to the fact that these foods are neither natural nor healthy. There are millions of people who have problems with grain based foods. So, the diet isn’t only about meat. Vegetables, healthy fats and fruit may be consumed too.

– Secondly, is that Paleo dieting is only meant for fat loss.

Fat loss is one of the benefits of a paleo diet but it isn’t the goal. Unlike the Atkins diet or other low carb diets, the paleo followers aren’t overly concerned about weight loss. The idea is to consume wholesome, healthy food and stop eating junk that can be detrimental to your health.

Once this is achieved, weight loss naturally follows. Obesity is a growing trend around the world and it’s reaching epidemic proportions. That’s because of poor food choices. The paleo diet is a healthy way to eat and live. It’s more than just fat loss.

– The paleo diet isn’t practical

The paleo diet does require some effort and preparation. That doesn’t make it impractical. You just need to find ways to make it easier for you. Cooking your food for a few days at a time, pre-packing it in containers for ease, it a great way to stay on track. If you are truly dedicated, you will find a way.

– The paleo diet is expensive.

No, it’s not. You are encouraged to buy your meat and vegetables from farmers’ markets and other suppliers. Since you will be doing your own cooking, you’ll be spending less on food. In addition, since you won’t be consuming as much processed junk food, so you won’t be spending as much on the usual comforts foods which means it could actually be cheaper.

– The paleo diet isn’t for women.

There are many arguments for this, stating that women need more carbohydrates and less protein then men, which may be true. However, in cases like this, a paleo eating plan is actually better because if the woman feels lethargic, she can consume more carbs in the form of vegetables, which is more beneficial. The paleo diet doesn’t have to be rigid. You can mix and match to suit your schedule and your taste buds.

These are only a few of the more common misconceptions. There are many more but don’t let them stop you. The best way to know if this lifestyle is for you is to is to try it for 3 weeks or a month. If you start looking and feeling better, stay on. If not, you can always go back to your previous way of eating but chances are good that once you go paleo, you’ll never go back.

4. Living The Paleo Way – Best Type of Foods for Paleo

As we know the paleo diet is based on a rough dietary plan modeled after what our ancestors may have consumed during the Paleolithic era. The diet itself is extremely healthy and wholesome if followed properly. Thousands of people all over the world have reported many health benefits and positive results from adopting this lifestyle and while it may not be the cure-all for all illnesses, it positive effects can’t be denied.

The diet itself is pretty easy to understand conceptually. You have a list of foods that you can eat and a list of foods that you shouldn’t eat. As we have discussed before it’s very basic and anybody can follow it. Unlike other diets which use timings, food combinations, detoxes, lemonade, etc. the paleo is very straightforward. However, it isn’t always easy to follow.

You’ll need a certain level of determination to get over the initial phase when your body is adjusting to new foods and eating habits. You will have cravings that may gnaw at you constantly. Sugar cravings are especially hard to ignore however once you get past the initial phase, you will find it much easier to stick to than other types of diets.
So what are the best paleo foods?

The foods you consume will be nutrient dense and natural. It’s highly recommended that you eat organic produce and grass fed meats whenever possible. Even eggs should be free range. However, this may prove to be expensive. So, if you cannot afford organic vegetables and grass fed meats, then by all means get the normal produce and meats. Most importantly, stick to the food list recommended by the diet.

Don’t worry that you are going to be limited to only a few foods. There are many types of foods you can eat while on the paleo diet. If you haven’t done so it is a good idea to invest in a good paleo diet recipe book that includes a list of options available. You can also find many food lists online. Just make sure that they come from a reputable source.

Here is a quick list found on the website, ultimatepaleoguide.com

Do eat:

Grass-fed meats (when possible)

Fish/seafood

Eggs

Fresh fruits

Apple, Avocado, Blackberries, Papaya, Peaches, Plums, Mango, Lychee, Blueberries, Grapes, Lemon, Strawberries, Watermelon, Pineapple, Guava, Lime, Raspberries, Cantaloupe, Tangerine, Figs and Oranges.

Fresh vegetables

Asparagus, Avocado, Artichoke hearts, Brussels sprouts, Carrots, Spinach, Celery, Broccoli, Zucchini, Cabbage, Peppers (All Kinds), Cauliflower, Parsley, Eggplant and Green Onions

Nuts/Seeds

Almonds, Cashews, Hazelnuts, Pecans, Macadamia, Walnuts, Pine Nuts, Pumpkin Seeds and Sunflower Seeds.
*You can include healthy oils (olive, walnut, flaxseed, macadamia, avocado, coconut) which makes cooking easier.

Don’t eat:

Cereal grains
Legumes (including peanuts)
Dairy
Refined sugar
Potatoes
Processed foods
Overly salty foods
Refined vegetable oils
Candy/junk/processed food

Food lists like these make it easier to pick and choose what you like to eat and create a customized plan that you can stick to. The most important thing to remember is that it doesn’t have to be a rigid diet. You have the freedom to be flexible.

When you consume only the approved foods on the list above, you will soon notice that you will start to your look and feel better. Of course, always eat in moderation and not to excess. Portion size still matters. If you eat sensibly and follow this diet, the results will be fantastic.

5. Living The Paleo Way – Pros and Cons of the Paleo Diet

As we know the paleo diet is an awesome lifestyle that has thousands of fans all over the world. There are many bestselling books on the subject. People who have adopted this lifestyle have reported weight loss, reduced allergies, and reduced symptoms for health issues like diabetes, cholesterol, and much more. In fact, it’s considered one of the healthiest diets to follow. However, no diet is perfect and paleo is no different. Just like anything else it has its pros and cons. You will have to decide for yourself if the pros outweigh the cons.

Foremost, you will need to understand this diet is more concerned with food choices rather than calories, timing, carb control and detoxing. Eat certain foods and avoid other foods. All you need to do is follow the food list like we discussed in the last issue. In theory it’s simple, however, it can be extremely difficult in the beginning because it involves sacrifice and nobody likes that.

You are encouraged to eat grass-fed meats such as beef, poultry, bison, turkey, pork, etc. Fish is good too. Especially wild salmon that is rich in omega-3 fatty oils. You may consume fruit and non-starchy vegetables such as broccoli, carrots, cabbage, cauliflower, green beans, spinach, etc. You may consume nuts such as pecans, almonds, walnuts and cashews. Peanuts aren’t allowed.

Eggs and plant based oils are also encouraged. Coconut oil, olive oil, macadamia oil, etc. are sources of fat. These foods are an integral part of the paleo plan.

The foods that aren’t allowed are grains, such as oats, wheat, barley, and rice. You’re also not allowed to consume starchy vegetables, such as potatoes and corn. All dairy products aren’t allowed. Sugar, processed meats such as hot dogs, salami, etc. are a big no-no. Salty food, processed foods, refined foods are all not allowed.

This eliminates a huge chunk of foods that people are normally used to eating which some may consider a con however it is actually one of the biggest pros because most of those foods are unhealthy and some foods such as soya beans and grains are commonly known to cause food allergies and aren’t digested well by many people.

As we have talked about before the paleo diet is rich in protein which helps keep your blood sugar levels stable and prevents insulin spikes. This also prevents weight gain. It is also very clean and that means it’s anti-inflammatory.
Most people on so called normal diets often complain of aches and pains for no reason. This is due to cell inflammation from food that the body doesn’t process properly. Once you begin following a paleo plan you will notice these problems will naturally fade and may even disappear altogether which in my book is the biggest pro of all!

With all the good reasons to go paleo there are still a few cons to consider. For instance this diet isn’t suitable for vegetarians. Paleo dieters often have a hard time balancing their meals. They often include too much protein without consuming adequate carbs or vice versa, so, careful monitoring is important especially in the beginning. The paleo diet can seem too rigid and strict to many people especially when they focus more on what they can’t have than what they can. When food choices are restricted, more attention is necessary to keep your diet balanced, which proves to be to be too challenging for some causing them to give up before they start seeing the benefits of the lifestyle.

As with any big lifestyle change it is important to assess your goals and weigh your options. If you’re willing to make sacrifices for better health, you will definitely have a much easier time switching to paleo.

6. Living The Paleo Way – Does Paleo Live up to the Hype?

We live in a world that is filled with hype, slick marketing, misleading ads, fads, crazes and short term fixes. It’s easy and even understandable when people feel like the paleo diet could be just another short term trend.
However, they would be mistaken in this case because the paleo diet is everything it claims to be. It will improve your health, leave you looking leaner, fitter and can ultimately change your life for the better. As we know this particular eating plan recommends only eating wholesome foods and avoiding foods that aren’t good for you.

For example, the paleo diet recommends eating wild caught salmon which is rich in omega-3 fatty acids and extremely beneficial. With all the prepackaged and processed food the current American diet is short on omega-3 acids and high in omega-6 acids.

Consuming food rich in Omega-3 acids like salmon is a big part of the paleo lifestyle because they contain anti-inflammatory properties which are important for good health and help eliminate aches and pains associated with food allergies.

We also know that this diet doesn’t allow the consumption of sugar and grains which often eliminates a man of our favorite comfort foods like cereals, breads, pasta, pizza, cakes, and chocolates and while the thought of eliminating these foods may seem like a big sacrifice once you do you will notice that your blood sugar levels will become more stable which will make you feel better and maintain good energy levels throughout your daily activities.

– You may be asking yourself why this is important.

When your blood sugar levels spike, your body releases insulin. Over time the body loses insulin sensitivity and this results in increased fat storage. The moment you consume a bowl of sugary cereal in the morning, your blood sugar shoots up and insulin is released and you will feel great until a little later when you will have a sugar crash and end up feeling lethargic. Why do you think people often feel sleepy after a heavy lunch? This is the reason.

A steady paleo diet will help keep your blood sugar levels stable. Because of this, you won’t gain weight as easily. Furthermore, by eliminating a most unhealthy carbs, you will naturally lose any excess weight you’re carrying provided you aren’t consuming too many daily calories. This is especially good for people suffering from diabetes because it’s much easier to keep a steady blood glucose level.

Because the diet involves consuming a fair amount of protein it also ensures that you have sufficient protein for muscle building and repair. Just make sure that you balance your diet with vegetables.

One mistake many paleo dieters make is that they neglect to balance their meals. So, they often end up eating too much protein and not enough carbohydrates. For the best results it’s important for your macronutrients to be as well balanced as possible which means consuming the correct proportion of fats, carbs and protein.

7. Living The Paleo Way – Controlling Your Cravings While on Paleo

The paleo diet is considered one of the healthiest diets on the planets. It’s extremely popular among fitness enthusiasts who swear by its effectiveness. Unlike most other fad diets, it is more about making the right food choices. Grains, processed foods, sugar and a few other foods aren’t allowed which is considered restrictive by some and while there are plenty of delicious foods that you can eat the ones you can’t are often the ones we crave the most.

The big hit for most of us is the elimination of sugar which means that comfort foods such as ice-cream, cake, candy and even breads aren’t allowed. Many people don’t even want to imagine life without indulging in these foods let alone giving them up all together.

This issue alone is why so many people fall off the paleo bandwagon before they begin to see the benefits. They start off with good intentions but give up when their cravings get the better of them. This issue will provide you with few ways to control your cravings. Just keep in mind that while these methods can help a great deal but there will be times when the cravings are more persistent than others.

The important thing to always keep in mind is that with time, these cravings will disappear. Your body is just used to consuming these types of food (it’s addicted) and it will take some time to replace your old eating habits with new healthy ones. Just rest assured that if you stay the course, you will learn control your cravings and one day, they will be a thing of your past.

The best way to control cravings for sweet foods will be to have some sweet foods on standby. Just make sure that they are paleo approved sweet foods. There are many very delicious recipes for smoothies, ice-creams and other desserts that you can find in a good paleo cookbook or website. You may be surprised to find that a strong craving for chocolate can often be diminished by eating a cold, slice of watermelon.

You just need to find the right substitutes for the sweet foods you normally go for and keep a few on standby at all times. You never know when you may get a craving so when it hits, just reach for the substitute.

Another way to control cravings will be to remove all the food in your house that doesn’t fit in with your new lifestyle. Don’t create temptation. Having a big tub of chocolate ice-cream in the freezer is just asking for trouble. Get rid of all these potential problem food and that way you won’t have to test your will power.

Bring your own cooked food to work. Especially in the beginning, when you’re in the initial phase. If you find yourself struggling you may have to avoid eating out or with friends who aren’t eating healthy because just looking at or smelling their food may trigger cravings. While this may seem extreme and anti-social it is important especially in the beginning, (only about 2 or 3 months) until you are confident that you have conquered your cravings.

8. Living The Paleo Way – Differences Between the Paleo and a Low Carb Diet

This is a very popular question that is often asked by people who are trying to make sense of all the weight loss information floating around. However it isn’t always an easy one to answer because it all depends on the personal preferences of the person implementing the diet.

In this issue we will go over some of the pros and cons of each diet and in the end, the ultimate decision on which one to follow is up to you.

As we have discussed before the paleo diet isn’t really about weight loss. It’s more about making healthy food choices. Eating food that’s good for your body and avoiding food that is not is the core of the plan. This makes it highly effective and as a result, people following it will lose weight and this gives the impression that the paleo diet is all about losing weight.

You will be eating lots of protein when living the paleo way. This includes (grass fed) meats, eggs, healthy fats such as coconut oils and grass fed butter, etc. You will not be allowed to eat anything containing sugar, grains or that is refined or processed products. This cuts out prepackaged food including diet and sugar free products too.

This is extremely difficult for many people because they have to give up many of their favorite foods. It’s a huge sacrifice for some. This makes the paleo diet much more difficult to adopt than the low carb diet. However, if you conquer your cravings as we discussed in the last issue, you will lose weight, look better and be healthier long term.

You will also have fewer allergies, potential health issues and a much better relationship with food. The cravings will disappear in about 2 to 3 months so it’s important to be patient especially during the beginning phase. Another benefit of this lifestyle change is that your weight loss will be permanent and you will have a much lower chance of gaining weight since your blood sugar levels will remain stable and there won’t be any insulin spikes from high GI foods.

The low carb diet on the other hand, advocates a diet that is extremely low in carbs or even in some cases, no carbs are allowed as in the Atkins diet. Unlike the paleo diet which recommends a certain amount of carbs from vegetables and fruit every day.

On a low carb diet you may mean consume carbs in small quantities. Many dieters make the mistake of consuming carbs such as whole wheat bread or ‘healthy’ cereals. What they often don’t realize is that even small amounts of these types of carbs will cause insulin spikes which will provide an instant energy boost but when the spike drops it leaves most of us feeling lethargic, irritable and hunting more carbs for another fix.

To maintain energy the human body needs a certain amount of carbohydrates. If you consume too little, your metabolic rate drops and you feel tired and sluggish. Unlike paleo which encourages the consumption of nutrient dense foods, which may make up for the lack of carbs, that the low carb diet doesn’t.

All too often, low carb dieters diet consume too few calories, which actually impedes fat loss progress by triggering your body’s natural response to store calories when it feels starved. The biggest positive aspect of a low carb diet is that it has much more leeway in its food choices. It’s not as hard to follow as paleo because there aren’t as many forbidden foods you just have to stay under your allotted number of for the day which will depend on your size and personal goals.

For anyone who has the discipline and determination, paleo is a great option because it is more of a lifestyle change than a temporary fix. If you’re just looking for a short term way to drop a few extra pounds then the low carb diet will probably be a better option because won’t have to totally avoid your favorite foods.

However, it is important to remember that this is a short-term solution and eliminating carbs long term can cause unwanted side effects lead to health problems and cause you to gain more weight than you lost when you revert to your previous eating habits.

9. Living The Paleo Way – The Sustainability of the Paleo Lifestyle

Several questions will come to people’s minds when they first hear of the paleo diet. Is it healthy? Is it expensive? Why do I have to sacrifice my favorite foods? Is it uncivilized?

All these questions are often based on misconceptions and false notions. The paleo diet though slightly restrictive is perfectly healthy and sustainable. As with anything that needs to become a habit, it will take some time to adapt to the paleo diet and make it a way of life.

Most diets aren’t sustainable in the long run. They are either too low in calories, based on false information or just too restrictive and unfeasible as a long-term solution.

As we know the paleo plan recommends a diet rich in meat, eggs, fruits, vegetables, nuts, seeds and healthy fats. I also recommends using organic options whenever possible. We also know that grains, sugar and refined or processed foods aren’t allowed. This is where most people face the biggest hurdle.

Giving up their favorite foods like chocolates, cakes, pastries, ice cream, etc. is such a sacrifice they wonder if it’s even worth it? This is a question everyone needs to answer for themselves.

Don’t worry if you have a sweet tooth because there are plenty of paleo approved recipes to make desserts, smoothies and even ice-creams and remember that after you have been on it for 2 to 3 months, your cravings for processed sweet foods will diminish greatly. Most of cravings will be gone and you won’t feel the need to raid the refrigerator at night or binge eat.

When your body has all the nutrients it needs, it doesn’t have sudden cravings that are hard to resist. Just keep reminding yourself that it will be worth it in the end and it won’t seem like a sacrifice at all. In the end, it’s really not that bad but you’ll have to forget the Dunkin Donuts.

The key is to sticking to your new lifestyle is finding good substitutes for the foods you normally eat. This will take some time and a lot of testing especially in the beginning but soon you will find yourself reaching for an apple instead of those peanut M&M’s. If you slip up don’t beat yourself up or give up just regroup and get back on track.

To help reduce the costs of going paleo it is a good idea to plan your menu and your grocery shopping in advance, shop the sales and when possible buy your meats and fresh foods in bulk. You can then take the food home store and freeze it in portion sizes for easy access. This will not only help you save money it will help keep you from going off track.

Once you become a well-informed paleo shopper, you will find that it may even be cheaper than what you are used to. Not to mention, you will save on medical costs since you will be less susceptible to the normal health issues that are caused a poor diet.

This lifestyle is definitely sustainable and you will benefit from it greatly in the end. The only difficulty is in the beginning when you are first getting used to it. Once you cross the hump, it will be smooth sailing the rest of the way.

10. Living The Paleo Way – Difficulties Involved in Switching to the Paleo Way of Life

This is a difficult question to answer because it’s all relative. What may seem easy to one person may be difficult to another. That being said, the paleo diet is slightly more difficult to follow than other diets. Don’t let that discourage you though because it’s also more effective.

The goal of the paleo lifestyle is to remove unhealthy and even toxic foods from our diet. As we know, it isn’t about calories, carb consumption or other normal factors that most diets concern themselves with. It’s about eating food in its natural form without additives, preservatives and other substances that most people can’t even pronounce.

Food products with unidentifiable ingredients aren’t suitable for human consumption despite what the food manufactures and the FDA say. Our early ancestors didn’t consume these foods and our body’s aren’t designed to process them so they end up getting stored in the liver or as excess fat.

As we also know, grains, sugar and certain other foods aren’t allowed either. This makes it difficult for many people who have lived all their lives eating foods that contain restricted ingredients. The exclusion of grain means no more breads and pastries. Not eating sugar means giving up comfort foods such as cookies, cakes and ice cream. It’s all just overwhelming especially in the beginning.

The question then arises… What can we eat?

Even salt is severely limited. Meats such as sausages, salami, etc. aren’t allowed. This can seem almost depressing. The paleo diet also encourages people to cook their own food since most of the commercially available foods do not meet the dietary standards.

This is another hassle. Grocery shopping and cooking. Furthermore, paleo dieters cook their food in big batches to last a few days. All this definitely takes effort. The diet also recommends eating organic produce and grass-fed meats. This can be expensive and that is another factor that can demoralize a new paleo dieter. However, one need not be so rigid and eat only organic produce or grass-fed meats. Normal meat and veggies will do if your budget isn’t big.

Despite all these conditions and sacrifices, thousands of people all over the world give glowing testimonials and reviews of the paleo diet. It has made people lose weight, feel ache and pain free, lower diabetes symptoms and effects, have a healthier relationship with food, have less allergies and much more.

The sacrifices you make in the beginning will bring you rewards in the future. Once you conquer your sugar cravings, after 2 or 3 months, you will not have them anymore. A body that is getting all the nutrients it needs doesn’t get cravings. In fact, if you will just try out the paleo diet for 3 weeks or a month, you will automatically see and feel the difference. This is intangible and must be experienced to understand the benefits of a paleo diet.

If you have the determination and are willing to go through the ‘hard yards’ in the beginning, you will become healthy, happy and proud of your achievements later on. Mastering the paleo lifestyle is indeed an achievement. It takes effort and dedication just like all the best things in life.

11. Living The Paleo Way – How the Paleo Diet Can Help Those with Diabetes

The paleo diet is one of the best ways of combating diabetes and keeping it under control. There is absolutely no doubt about this. Thousands of people who were suffering from diabetes reported benefits after adopting the paleo diet.
The paleo diet focuses mostly on eating meat, healthy fats and whole vegetables that are beneficial to the body.

Sugars, simple carbohydrates, refined foods, potatoes, etc. aren’t allowed in the paleo diet. By following the paleo diet assiduously, one will keep their blood sugar level stable and there will hardly be any insulin spikes.
This is one of the major benefits of the paleo diet and it’s exactly why the diet is so suitable for diabetes sufferers.

The key to keeping diabetes and its ill effects under control is by keeping your blood sugar stable. That is the cornerstone to staying healthy despite having diabetes. The normal way to keep diabetes under control will be to use medication, which is what most doctors will prescribe.

However, many patients have still reported having diabetic ulcers, unexplained fluctuations in blood glucose levels and other issues. The reason for this is that the foods they are consuming aren’t suitable for diabetic patients. The paleo diet eliminates most of these ‘problem’ foods.

Another problem that many diabetics face is cravings for sweet foods or foods that aren’t ideal for them. These cravings are often caused by poor food choices. The more sugary foods you consume, the greater your cravings for sugary foods will be. It’s a vicious cycle.

The paleo diet puts an end to all these cravings since it eliminates sugar from the diet. It may be difficult in the beginning to adapt this diet, but once you have adapted and accepted it, your cravings will disappear and your life will become much easier. You will not face a mental struggle and guilty feelings by fighting or giving in to cravings.

When blood sugar levels spiral out of control, insulin is often required to stabilize the blood sugar levels. Often, these require professional medical treatments that are time consuming and expensive. The simple fact is that it’s relatively easy to keep blood sugar levels under control. Not only will you be spared the hassle of making and keeping medical appointments, but you’ll also save money.

Eating foods that have a high glycemic index will send your blood sugar levels through the roofs. An example of a high GI food would be a bowl of sugary cereal. A much wiser choice would be 2 half boiled eggs with a light dash of pepper.
What’s the difference?

The doughnuts aren’t allowed if you’re on the paleo diet. The eggs are allowed and recommended. The former will lead to health problems while the latter is beneficial for your well-being.

Since the paleo diet will also result in you shedding the excess pounds, you will also end up leaner and healthier. It’s a win-win situation. If you’re a diabetic, you definitely want to look into the paleo diet and give it a try. It might change your life for the better.

12. Living The Paleo Way – Simple Ways to Boost Your Health with Paleo

The paleo diet is one of the most popular diets around. It is low on sodium and sugar but high in protein and moderate with the carb intake. This is exactly why it’s so effective in weight loss and keeping other health issues in check. Unlike most other diets which are just fads, unsustainable in the long run or ineffective, it is highly effective and a perfect long-term solution for a leaner and healthier body.

There is no denying that obesity is a growing problem in the US and around the world. With the average American consuming a diet filled with fast, prepackaged and processed foods that lead to all types of health issues from allergies to daily aches and pains as well as illnesses like heart disease and diabetes.

Which means nothing but good can come from giving up processed and refined foods in favor of wholesome, healthy, natural foods. The health benefits alone are reason enough to change your eating habits because your blood sugar levels will be stable and you will be much healthier.

Of course, this lifestyle change isn’t a guarantee you will never get sick or suffer from health issues. There are a few other factors to consider that that will ensure all round good health when combined with the paleo diet.

– Sufficient sleep

All too often people sacrifice precious sleep to squeeze in more living into their day. The problem is, in most cases, sleep is sacrificed for the television, surfing the internet, late night partying, etc.

Over time, this will take a toll on one’s health. Burning the candle at both ends is never a good idea and sooner or later, your body will suffer the ill effects of sleep deprivation. Always ensure that you get enough sleep.

– Engage in resistance training

Men and women alike will benefit from resistance training. Stronger muscles are always a good thing. Weight training has multiple benefits from stronger ligaments, increased metabolism and even slows down the aging process. It isn’ta man’s thing. Women too should train with weights.

– Do at least 3 sessions of cardio a week

Cardio activity is crucial to good health. Your cardiovascular system requires constant training. Any activity that raises your heart rate for 20 minutes continuously can be considered a cardio activity. Find one that you like and do it thrice a week for about 20 to 30 minutes. It could be walking, running, cycling, rowing, skipping, anything that you like.

– Cook for yourself

It’s understandable that for some cooking can be a hassle with our busy schedules. There just doesn’t seem to be enough time. It’s highly recommended that you cook in large amounts. For example, you could cook on Sunday for the whole week or just for the next 3 days. It’s up to you. If you cook for yourself, you will know exactly what goes into your food and if it’s nutritious. You’ll also save money in the long run.

– Try new paleo recipes

The paleo diet, though slightly restrictive, doesn’t have to be bland. There are many excellent cookbooks on the market dedicated to paleo recipes. Grab a book and try out the recipes. Your food will taste better and you’ll have variety. This will go a long way in making sure you stick with the paleo diet.

These are just a few methods you can use to improve your health and see faster results while living the paleo way. Follow them and you will lose weight faster, look better and feel great.

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Passion Pursuit

Online Business Planning > 5 Part Primer

1. Online Business Planning -Solid Business Plan

Whether you are creating a new business or you are expanding your existing business online, it’s a good idea to create a business plan as part of your development and preparation process. Just like a traditional business, your online business plan needs to provide details about your venture along with a list of goals and supplies you’ll need to get started.

Generally, a business plan is created to solicit capital for your project from potential investors. However, it does more than that. It forces you to thoroughly analyze how effective your business idea really is and makes you accountable to carry out the plan for developing it.

According to the SBA creating a business plan is one of the most important steps you will take because the plan serves as your road map for the early years of your business. A solid plan generally projects 3-5 years ahead and outlines the route the business intends to take to reach its yearly milestones, including revenue projections.

As you are creating your online business plan there are a number of sections you need to put together to ensure you have a plan you can follow to keep your business on track towards success.

You may be surprised to learn that many business owners come up short during the planning stages, which often ends up in a non-starters or complete failure. Perhaps this because they are uncertain of what they want to achieve.

In addition to taking, the time to outline what your business will look like and how it will function, you also need to think about financing. Working capital is critical to your startup. Keep in mind that how much working capital you need will depend on your specific project.

Your business plan will help determine how much capital you already have, how much more you may need and what your operating costs will be. For instance if you are taking your existing business online you may only need a small amount to set up a website and cover related costs like domain hosting and processing fees. But, if you are starting a brand new business you may need special licenses and additional inventory on top of the basic costs associated with running an online business.

– Other Online Business Factors

Setting up and ecommerce website has its own set of challenges that aren’t usually seen in more traditional business models. You have to be at least a little tech savvy or be prepared to hire someone who is to get your website set up and ready for customers.

There are also additional resources needed to conduct business online. For example, payment systems, customer management, email and demographic tracking software.

Like any other business, you shouldn’t invest time and money unless you have done the proper research and understand the risks and rewards. You need to know or at least have a pretty good idea of what’s needed to develop the business to ensure a good return on your investment.

Here are some other important aspects of an online business to consider:

– The unique working environment of the internet.
– The advantages of doing business online.
– The disadvantages of doing business online.
– The cost of running your business online
– The potential profit and loss margins
– Understanding your audience online purchasing habits.

The SBA (Small Business Administration) has a wealth of free information about starting a business. You can check out all of the available resources here: https://www.sba.gov

2. Online Business Planning – Creating Strategic Outlook

When you have a business plan in place you are taking steps to make sure that your business is on a good path, and it can also be used to seek financial investors or other types of funding. It will also serve to keep your business on track to success.

As we also know, an online business is operated a little differently than a traditional business. The biggest difference is that the financial, management and marketing details should reflect a growing online market. Let’s quickly go over a few key points you must consider when you are writing a plan for an Internet based business.

– Write a business summary

If your business operates only online, you should take the time to describe all of your website’s aspects. Answer questions like who is going to run the business, maintain the site. How will customer support be handled? What will you offer, who is your target audience, etc.

– Create an outline of your marketing strategies

Include the different types of adverting you plan to use. Are you going to use online ads on networks like Google, Bing and FaceBook? Are you going to use social media? Do you plan to use methods that are more traditional; like print ads, press releases, radio or TV spots? You should also include thing like your pricing plan, payment options and checkout process as well customer management systems.

– Outline team roles

If you are planning to hire employees explain the roles of your team members. Their duties, how much they will be paid, benefits, etc. Make sure you provide enough detail for investors to understand why each planned position is necessary to the success of your business to help justify the wage expenditures.

– Create a good financial plan

This should include your startup capital, operating costs, and your profit forecast in various intervals such as 6 months, 12 months, 2 years, etc. This will help investors and lenders get a good idea of what their return on investment (ROI) will be. It will also help you gage the success of your business over time.

– Create a business schedule

Your schedule needs to include the present, near future and your long-term plan. This would include things like when your website will be complete. When you are going to take your business live online, which it typically referred to as a launch date. When hiring will take place, when employee or contactors will be paid. It should also include a plan for rolling out products, creating content or any other tasks that need to be completer on a regular basis to make the business run smoothly.

– Write an executive summary

Lastly you should write an in-depth executive summary that includes research as well as an easy to understand explanation of your business plan. Your summary should be broken down into sections and each should have its own title. This will help the information flow better for anyone who reads it and make it easier for you to follow as you move forward.

3. Online Business Planning – Planning Tools

You’ve done your research, you’ve crunched some numbers and you’re ready to start writing your plan. Did you know that there are tools that can help make the process a breeze?

Writing a business plan can be challenging to say the least. Especially if it is your first attempt. However, thanks to online and software options it doesn’t have to be. You can quickly and easily create a sophisticated business plan that’s ready to follow or use to present your idea to investors or a bank.

A good tool can do most of the hard work for you. Most of them have an easy systematic process, which allows you to simply fill in the blanks and it will do the rest. They are a very effective way to put a business plan together. Of course, you still need to have all the information available about your business.

– Choosing the right tool

When shopping for the right tool to suit your needs you should look for one that allows you to add custom charts and graphs that will make information available at a glance. They will not only help you plan easier to read they are a great way to grab the interest of lenders and potential investors.

You also want to choose a tool that can generate financial forecasts based on the information that you provide. Most applications will generate a Balance Sheet, Cash Flow and Income Statement, also called a Profit and Loss statement.

It is important to pay close attention to the reliability of the tool. While price matters especially when you are on a budget you don’t want to base your choice on price alone or you may end up wasting your time on a tool that can’t get the job done.

Take time to research you options and do some comparison-shopping. Look for reviews and find out what other people are saying. Does it come with support and training? Will there be someone available to answer your questions if you are stuck? What is the refund policy? These are all important factors to consider before you invest your time and money.

Here is a quick list of a few business plan tools you can help get you started:

Business Plan Pro – Is great if it’s your first time creating a business plan.
http://www.businessplanpro.com

Plan Magic – This software enables you to create a business plan, financial plan, marketing plan and media plan that is easy to follow and implement. http://planmagic.com

LivePlan – This top rated software takes you through the process to create investor-ready business plans that you can take to the bank
http://www.liveplan.com

Plan Write for Business – This software comes with 100’s of detailed examples and guided support that will help you create an effective business plan.
http://www.brs-inc.com/pwb.asp

Bottom line the right planning tool can make is almost easy for anyone to create a solid plan for their online business so why not make the process as easy as possible.

4. Online Business Planning – Revenue Source Calculation

You are working on getting your online business off the ground and as we have been discussing putting together your business plan is part of that is. While every business plan shares some commonalities, an online business is unique and therefore it may look a bit different from one for a traditional business.

We also know that it is important to include a section in your plan that lists your planned revenue sources. This presents a unique opportunity that offline business don’t have which is to generate revenue through multiple sources.

Let’s look at a few:

– Contextual Ads

Showing contextual based ads on your website is a common source of additional income that many online businesses can quickly add to their revenue stream. When your visitor clicks on an ad, you receive a predetermined amount of revenue. The most popular form of this is displaying Google AdSense ads. If you’re planning to include this type of advertising on your own website be sure to include it as a source on your plan.

It is a good idea to include some actual calculations to base your projections on and make sure to thoroughly explain how it generates income because many people (lenders) don’t have a full understanding of this type of income works.

For example, a website that has 4,000 page views per day and the effective CPM (cost per thousand) is $28.75 it has the potential to generate an annual revenue of $42,000. It’s important to focus on the average CPM for your industry. Don’t worry if you don’t understand this at first there is a lot of free information and even free calculators that can help you gather the data online all you have to is search for CPM.

– Amazon

In addition to your products and services, you might decide to sell products from the Amazon site as an affiliate, which means you will sell relevant products from the Amazon site on your website and be paid a commission for doing so. It’s a good way to supplement your income, but if you are going to use this method, you will also need to define and explain this revenue in your business plan.

– Affiliate Programs

Another good option similar to promoting Amazon products is promoting affiliate programs. Many online business owners offer generous commissions of up to 50% or more. Keep in mind that commissions do vary. You will need to decide what types of (non-competing) affiliate offers you plan to promote, then do a forecast of how many units you believe you can sell and include that number in your projected revenue.

You can also offer your own affiliate program, which will allow others to promote your products and services in exchange for a commission. It is a great way to reach more customer without additional expenditures. However, it is better to include this under the advertising section of your plan.

Bottom line, your business plan needs to include all revenue sources that you are considering so that investors can have a ‘real’ picture of what your projected income looks like. The more data you can provide the better.

5. Online Business Planning – Traffic Generation Methods (Free & Paid)

Another important aspect of your online business plan is understanding the different methods of traffic generation available and deciding which ones to include in your plan. Taking the time to map out how you plan to drive traffic to your website can mean the difference between success and failure. It is vital because without it there are no visitors or customers, which equals no revenue.

Let’s go over a few quick ways to generate traffic:

– Search Engine Optimization (SEO)

SEO means cultivating your website so that your webpages appear higher up the list of search engine results. There are many ways this can be achieved. Such as including keywords, meta tag, descriptions writing content and even layout. When used properly this SEO techniques can raise the ranking of your website and generate massive amounts of free traffic. Just be aware that it can be a very time consuming process with a big learning curve.

– Banner Advertising

Banner ads are image-based. The purpose of banner advertising is to promote your website and attract more visitors. This is method has been around for a while and some may tell you that it is no longer affective however when used correctly it can be a great way to advertise with a small investment. It requires a bit of effort and you must understand how to create visually appealing ads then track their effectiveness.

Most banner ad networks make this process easier by providing tracking software and split testing options that will allow you to determine which banners are effective and which aren’t. There are many banner ad networks to choose from including Google Adwords, which allows you to run multiple types of ads including banners.

– Pay Per Click Advertising (PPC)

PPC has the potential to generate a lot of targeted traffic very quickly. It allows you the advertiser to create ads that are displayed on other websites. When the ads is clicked, you pay a predetermined fee to the website owner. It’s like the reverse of the AdSense method we discussed in your last lesson. Just be aware that it has a big learning curve and can become very costly especially if you don’t know what you’re doing.

– Social media marketing

Social media sites can be categorized in two ways. There are social networking sites like Facebook Twitter, YouTube, and LinkedIn. Then there are social bookmarking sites, like Digg, StumbleUpon, Reddit, and Delicious. The most important aspect of using social media marketing as a traffic generation method is participation. You have to participate by posing regular content such as updates, photos, and videos. You also need to engage with followers through comments and social sharing.

– Email Marketing

In online business, it is very important to set up an opt-in page on your website and capture people’s email addresses. This type of permission-based marketing allows you to send them useful information along with enticement such as discounts, sales and special offers that will encourage them to visit again.

Before you begin using this method, make sure that you understand how it works and always make sure you’re familiar with the CAN-SPAM laws, because if you aren’t compliant with the regulations you can find yourself and your business in a lot of hot water.

– Packaging

As a retailer, you generally have many opportunities in your packaging to advertise your website address. Your product packaging, flyers, business cards, bags, etc. are all good places to share your web address. Previous customers might not know you have a website.

– Business Cards

Put a business card in every order, whether it’s a customer in the store or orders you ship, always throw in a business card that has your website address in it. Business cards are cheap to have printed and they provide a huge opportunity to promote your website.

– Presentations

If you do a presentation for your local Chamber of Commerce or at a trade show and plan to provide attendees with printed handouts, make sure that every single page has your website URL on it. You can also provide a list of your services and even a special offer for anyone who orders via your website.

– Print Material

Press releases, newspapers, magazines, direct mail brochures, flyers, and printable coupons are all forms of targeted print material that can work for you to promote your website online. Again, you can include a special offer or discount code that they can only access from your website.

All of these methods are very effective and can help generate traffic to your website. If you plan to use them or any other method, you will definitely want to include them in your online business plan.

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