Project Earth Conservation > Free Green Lifestyle Ebook

Green Lifestyle ebook “Project Earth Conservation” looks into Recycling Basics, Choose Wisely When Buying, Donate or Sell Items Instead of Throwing Away, Reusable Bags, Learn What is Recyclable in Your Area, Learn the Rules in Your Area, Separate Your Trash, Buy Recycled Items, What to Avoid and the Benefits of Recycling. Click “Project Earth Conservation” to download (488 KB pdf) this free environmental ebook.

Project Earth Conservation eBook

Saving Power Saving the World > Free Green Lifestyle Ebook

Green Lifestyle ebook “Saving Power Saving the World” looks into About Renewable Energy, About Cutting Down on Power Usage, See If Your Current Power Provider Has Alternatives to Go Green, Solar Power, Passive Solar Power, Solar Hot Water, Teach Children to Conserve, Energy Saving Bulbs etc, What to Avoid and The Benefits of Saving Power. Click “Saving Power Saving the World” to download (296 KB pdf) this free environmental ebook.

Saving Power Saving the World eBook

Within Your Means > Free Personal Finance Ebook

Personal Finance ebook “Within Your Means” looks into Living Within your Means Basics, Distinguish between Wants and Needs, Buy Secondhand, Never Pay Retail, Plant a Garden, Cut Down on Waste, Get Rid of Credit Cards, Learn to do it Yourself, What to Avoid and The Benefits of Living Frugal. Click “Within Your Means” to download (290 KB pdf) this free ebook.

Within Your Means eBook

Easy Sales Boosters > 5 Part Business Primer

1. Easy Sales Boosters

In today’s current economy where the cost of living is increasing rapidly, and consumers are spending less while trying to make ends meet, many business owners are struggling to survive. Their profit margins are getting smaller and they are constantly looking for simple and effective ways to attract more customers and close more sales.
With the decrease in profits they are faced with another problem, they have less money to spend on customer acquisition and marketing. This is causing them to look for more creative, cost effective ways to generate leads and boost sales.

This isn’t necessarily a bad thing as a matter of fact many small businesses and privately owned companies are doing better in today’s marketplace than their larger competitors, simply because they’re
learning how to be more innovative when it comes to perfecting their sales process.

Now let’s go over a few quick things that you can do to start making more sales for your business. While you may be familiar with some of these methods, I’ve included them because they are tried, tested and proven to help boost sales.

– Unique value position (UVP)

Before you can begin planning a strategy to boost your sales, it’s important to understand what your business has to offer that your competitors don’t. That way you can tailor your marketing campaign for maximum exposure. If your product or service provides customer with specific benefits make sure you emphasize them in your sales materials.

Ask yourself these questions:

– What does your business offer that the competitions doesn’t?
– Why should customers buy from you instead of the competition?
– What guarantee can you make that the competition can’t?

When you can answer these questions then you will be better able to create a mar keting campaign that will reach your ideal target audience.

– Sales funnels

Before launching a new campaign, make sure you have a clear and solid plan for converting leads into paying customers. Having a good sales funnel is necessary if you want to increase your profits. Think about it this way, you are going to be spending your hard-earned profits on advertising if you don’t have a plan to capture the contact information of people who seed your ads so you can follow up with them and convert them to customers your just wasting your money.

Here is a great article that takes you through the process of setting up an effective sales funnel:
https://www.udemy.com/blog/sales-funnel

– Qualify leads

When your budget is tight it’s even more important make sure that your time and money is spent on things that are going to achieve results. When it comes to qualifying prospects, the faster you can determine if you’ve got a real (potential) customer or just a tire kicker the better.

This is one of the most overlooked but most essential stages of the sales process. When it comes to qualifying leads here are a few questions for you to consider that may help.

– Authority – is the lead the decision maker?
– Need – are your products or services a good fit for their needs?
– Urgency – are they ready to buy now? If not, when?
– Money – can they afford you?

Once you have a solid, understanding of the challenges that your potential customers are facing and their spending power you will be better able to target your marketing efforts and create a sales funnel that pre-qualifies them. This way you won’t waste time and money on campaigns that don’t work.

– Build trust

While, price and product benefits are obvious buying factors, the less obvious ones are intuition, impressions, and relationships. It’s important to keep in mind that prospects are just as likely to buy for emotional reasons as for practical ones.

Part of your job is to show them that you’re sincere, honest and that you value your business arrangement. You can do this by offering top-notch products. Providing great customer service and by never making a promise that you can’t keep. For instance, if you tell them their shipment will arrive on Tuesday make sure you can deliver.

While all of the things we have gone through in this lesson may seem too simple to be effective, don’t take them for granted. Just because they are easy doesn’t mean they won’t work. They have been proven effective and time tested, so why not give them a try to see if they will work for your business.

2. Easy Sales Boosters

When it comes to boosting sales there are so many strategies to choose from it can be confusing. In fact, if you do a search online for the term “boost sales” you will find hundreds of thousands of results filled with tips and information that can help you reach your goals, which most of the time only leads to more confusion.

Today I’m going to share a few more techniques that can hopefully help you cut through the clutter and boost sales for your business. Keep in mind that even those these are simple, when they are used properly they are extremely effective and can definitely help you increase sales.

– Customer experience

One of the first things were going to talk about is making the consumers buying experience as easy and painless as possible. Don’t make your customer jump through hoops to buy your products. They’ll only get frustrated and walk away! While there may be a lot of information that you want to collect from your new customer it’s important not to ask for too much information up front.

Instead, ask for the bare minimum from the customer, so they can complete their purchase as quickly as possible. If you want to gather more demographics from them later on, follow-up by sending a
thank you note, asking them to fill out warranty information or take a quick customer survey. I know this may not seem like a big deal to you but you may be surprised to find out how many sales you are losing because your checkout process is too complicated.

– Communication

Good communication is the key to closing more sales. It is important to follow-up with new prospects and customers in a timely manner. Keeping the lines of communication open allows you gain more trust and credibility, which will turn into more sales of your product or service! Encourage your customers to ask questions.

Always do your best to put them at ease and let them know that they’re not bothering you or wasting your time to ask you a question. Answer each question honestly and promptly. Remember, most customers can tell when you’re being untruthful. If you don’t know the answer to one of their questions, don’t make something up simply tell them you’ll find out for them as soon as possible and let them know.

– Surveys

One of the best ways to find out what is on the mind of your customers is to create a survey. This can help you find out what motivates them to buy and provide you with valuable insight into their wants and needs. This will help you learn how to reach your target market more effectively. If you find that people aren’t very interested in taking your survey try offering an incentive, a free gift or discount for giving you their feedback.

When it comes to finding out what your customers, want there are many free and affordable services the make surveying fast and easy. Most of them will even help you track your results.

Here are a few places you can start:

Survey Monkey
https://www.surveymonkey.com

Survey Gizmo
http://www.surveygizmo.com

Zoomerang
https://www.zoomerang.com

– Benefits

When it comes to closing the sale, it’s important that you talk about the benefits of your product or service. Sure features and specs are important but save them for later. Your customers don’t want to know the all the technical details about your product or service, they just want to know what it can do for them!

Benefits show off the value of your product much better than features. Let your prospect know exactly what your product can do for them. Will it help them make more money, have more time, reduce their stress, give them energy, help them live longer, etc. This is what they want to know and this is what will help boost your sales. Again, these are only a few simple things you can do. But, they are all tried, tested and proven effective when it comes to boosting sales.

3. Easy Sales Boosters

Most people have a built in instinct when it comes to sales pitches. It’s like they can feel it when you want to sell them something. It makes them feel uncomfortable and puts them on guard almost instantly. It’s your job to put their mind at ease and alleviate any doubt they may have about your product or service.

One way you can do that is to put yourself in your customer’s shoes. Don’t assume that just because something is important to you that it is important for them. Take some time and try to look at what your business has to offer from your customer’s point of view. Keep this general rule in mind, “take care of your customer and he’ll take care of your business”.
When you offer customers useful products and services that will make a difference in their lives, they will reward you with repeat business and lifelong loyalty.

– Price Increases

Did you know that people often associate premium products with higher prices? So it only stands to reason that raising prices will boost sales. Now I know that may seem a bit crazy especially if you are barely making enough sales to reach your quotas but in most cases, a price increase will set you apart from the competition and implies that your product is better. However, do take special care that the customer must see the value of the higher price.

– Branding

When it comes to boosting sales public perception of your business brand is what will put you ahead of the competition. According to most experts, it’s extremely important for small businesses to brand themselves. Conveying a solid brand message in everything you do from your logo to your marketing materials can have a huge impact on your profits. It makes your business recognizable and more memorable.

Here is an article that provides a great example of how a winery used branding to boost sales:
http://www.socialmediaexaminer.com/how-a-winery-uses-social-media-to-increase-sales-and-brand-loyalty

– Time Limits

This sales tactic has been used for decades and it still hasn’t gone out of style. The next time you are planning on running a sale, try adding a time limit to your promotional materials. Setting up time limited offers causes people to take action right away. They don’t have time to think about your offer, change their minds or wait to make a purchase. If they want to take advantage of it, they are forced to act fast, which means more sales for you.

– Fear

The fear or pain of loss is another very powerful sales-boosting tool that has been around for a long time. The emotions associated with pain and loss can trigger a consumer’s response to your product or service. If you offer, a product or service that can keep them from feeling those emotions make sure you use that to your advantage.

Design your promotions in a way that makes your potential customer feel like if they don’t get your product or service right now, they will be missing out on something that can help them avoid those feelings.

4. Easy Sales Boosters

Every business owner wants to know the answer to this question. After all, if you know how to
motivate people to buy, then you should have no trouble boosting your sales, which is the ultimate goal.

Once upon a time, the golden rule was give people what they need, because that is what they will spend their money on. While that may well have been the case a few decades ago, things are a little bit different now.

Statistics show that in today’s media driven society people are actually spending more money on the things that they want like, smart TV’s, High Tech Electronics and leisure activities than they are on the necessities like food and shelter!

That’s why it only stands to reason if you have a product or service to sell you need to present it to your prospects as something they want. Focus on what is in it for them, stress the benefits and make them feel like it is something they absolutely must have. Make them feel like they can’t live without it.

People buy because they get pleasure from their purchase. They don’t walk into a car dealership and buy the latest model because they need it they do it because it makes them feel good to drive it.
Whether it is the comfort of the plush leather seats, the power windows, or the symbol of status, they just love driving their new car! Whatever their reason, you can rest assured that their decision was
based on want, not need.

Want isn’t the only thing that motivates people to make a purchase. While it is the leading factor, many other triggers can motivate them to whip out their wallets. For instance, if you can connect your product or service to consumers in a way that can helps them:

– Make more money
– Save more time
– Be more comfortable
– Be happier and healthier
– Be more popular
– Increase their enjoyment
– Attract the opposite sex
– Escape pain and sadness
– Avoid trouble
– Make life easier

Or take advantage of opportunities that will benefit them in a positive way then you can motivate them to take action. Once you find out what they want and present your product or service to the in a way that makes them feel like they can’t live without it, you should have no trouble boosting sales for your business.

These are only a few general triggers that can motivate people to buy. Here is an interesting article that talks more about effective emotional triggers and how you can use them to your advantage:
http://www.entrepreneur.com/article/205240

5. Easy Sales Boosters

If you shop online or if you’ve ever made a purchase from a website like Amazon, QVC or HSN then chances are testimonials probably played a big part in your decision making process.

Customer testimonials have the power to boost your sales substantially and they do it without spending and extra money on advertising. They are excellent emotional triggers. A glowing recommendation from happy customer can create a level of trust and provide potential customers with the ability to imagine what it would be like to purchase your products or services.

Typically, when someone begins shopping for a new product and service, one of the first things they take into consideration is the recommendations of others. They seek advice from family, friends, strangers and testimonials. They do this because they want to make an informed choice. Testimonials give them insight into how other people feel about the product or service as well as a good idea of what can do for them. Testimonials

One of the best ways to get people to make a purchase is to introduce them to other satisfied customers. Since taking your (happy) customers with you to every business meeting or sales call isn’t practical you should set up a process for collecting their testimonies this way you can share them with your new prospects as social proof that you provide great products or services.

While this is an easy step to take, many businesses ignore it and they end up losing sales! The process is simple; all you have to do is ask your current customers to share the experience they have had with your business, product or service. You can ask them to write it down or record it with their permission.

It’s important to let them know how you’re planning to use the information they share with you. This will help avoid any potential legal issues that could arise due to copyright laws or FTC (Federal Trade Commission) regulations.

Here is an article that goes into detail about how you can and cannot use testimonials:
http://www.sba.gov/community/blogs/using-testimonials-endorsements-and-online-reviews-your-marketing-%E2%80%93-how-ensure-you-0

Try to collect several different testimonials relating to different aspects of your business, products or services. This way you can use the one that best fits the new customer you are working with. Once you have several testimonials you can add them to your print advertising, your website or create a presentation to share at meetings or online.

Remember, nothing sells better than truth and you can’t get any closer to the truth than when it comes from someone who’s had a real life experience with your business, products or services. Whenever possible, show pictures of customers using your product or service. Combine them with a glowing testimonial and you will be amazed at how fast it will help boost sales.

Related Info Products:

Profitable Posts – 10 Part Blog Creation Course

Cartzy Ecommerce Stores – Start Selling Quickly and Scale Fast

The BeyondSixFigures 100k Blueprint – Personal Ecommerce Training

Job Hunting Know How > 12 Part Career Search Primer

1. Job Hunting Know How

Before you start looking for your dream job there are a few things you should do that will help increase your chances of landing the position you really want. One of those things is learning how to market your skills and talents effectively.

Start by making a list of your skills, talents and interests (like a cheat sheet) this way you can evaluate each one carefully and be better able to describe them accurately on your applications and resumes. This will also help you narrow down your search when you begin looking for possible positions to apply for as well as make the task of applying much easier.

It’s a good idea to tailor your resume to the job you’re applying for, so be prepared to update it frequently. Most employers expect to receive a well-written resume or at the very least an overview of your experience and other qualifications as well as a cover letter or letter of intent.

After creating your cheat sheet and preparing your resume it’s time to start searching for possible positions. Using the Internet can be very helpful during this phase of your hunt.

Here are a few places you can start:

Career Builder
www.careerbuilder.com

Monster
www.monster.com

Indeed
www.indeed.com

They provide a full set of resources for people looking for a job, which makes the process a little less painful. Of course, there are many other job sites to choose from, including ones specific to your own local area. You can also go old school and look in the classified ads section of your local newspapers.

– Finding more places to apply

Businesses don’t always advertise job openings in their organization. If you have the desire to work for a company that doesn’t have any current positions available the best thing you can do is submit an application or resume for them to keep on file. It’s also a good idea to check back with them frequently and update your information regularly. Many larger companies allow you to perform these tasks online.
One place that many people often forget to check when they are looking for a job is the Yellow Pages, which is available both on and offline. It can provide you with a list of potential employers in your chosen area to contact. Another overlooked resource is your local library. Most of the time they can provide you with a list of potential local employers. If you aren’t sure where to look check with the librarian for assistance.

Keep track of your progress by jotting down the name of the companies where you’ve applied. This may not seem necessary but it will help you know when It’s time to check back with them and when to update your resume.

Here is a short checklist that you can print out and use to help keep you on track.

1. Identify experience list
2. Identify prospective employers
3. Prepare documents
4. Plan schedules
5. Contact companies and/or employers
6. Prepare for interviews
7. Evaluate progress

2. Job Hunting Know How

As we touched on briefly in the last segment, when applying for a job it’s important that you take time to identify your strengths and weaknesses so that you can market yourself effectively. Being able to articulate your abilities and expertise can put way ahead of your competition.

Many people have a hard time talking about their skills and an even harder time putting them down on paper because they feel like they are bragging, which is something most of us are taught not to do from a very young age.

However, when it comes to getting a job you can’t be shy or afraid to discuss your skills and abilities. In fact, it’s important that you convey to your potential employer exactly what tasks you are capable of. You have to sell yourself. It’s the best way to stand out from other applicants and get the job that you want

On the other hand, it’s just as important not to sell yourself short, come across as arrogant or appear condescending. Write your resume in a way that highlights your skills and talents. Have an appropriate answer prepared in advance for tough questions like; what are your strengths? What are your weaknesses? What separates you from the other applicants?

There are two main types of skills, hard skills and soft skills. Hard skills are tangible in the sense that they are things that you can do like: knowing how to operate different kinds of machinery, knowledge of a specialized computer program, ability to type fast, skills on using many types of tools, credentials regarding special crafts, etc.

While soft skills are more abstract in nature like your personal talents and abilities. This may include being a good team player, having the ability to work on your own, being enthusiastic, organized or decisive.

When it comes to evaluating your skills start by making a list of your previous jobs and the experience, you acquired while you were employed with them. For some this will be a long list. Be careful enough not to forget even the smallest task or activity. You never know what an employer may find valuable. It’s also a good idea to list your volunteer activities too.

Although it might sound silly, make a list of all your hobbies as well. While most companies don’t want to see your hobbies listed on your resume if you have one that relates to the company, it’s a good idea to include it. For example, if you were part of the school’s debate team, then your employer may deduce that you have good analytical skills. If you were a champion chess player, then your employer will have the impression that you are good at making critical decisions.

Think about your daily routine and the things that you do that are often taken for granted. Are you an organized person who always keeps your things in proper order? Are you an extrovert that can easily make friends instantly? These may seem like ordinary things to you, but a potential employer might think otherwise.

It’s important to know your skills when you are job hunting so that you can always put your best foot forward. Always take time to consider if your skills are relevant to the job that you are applying for and remember to tailor your resume to meet the needs of the position you want.

3. Job Hunting Know How

It doesn’t matter if you are planning to apply for a million-dollar company or a small, independent firm. When you face an interviewer, it all boils down to how you present (sell) yourself. It can be the deciding factor on whether or not you are hired.

The next step is to prepare for the interview so you are ready when you get the call. When you do get the call to set up an interview respond in a timely manner and remember to be friendly and polite to the assistant or receptionist when setting up your appointment.

When you show up for the interview, make sure you’re on time. Turn your phone off to avoid unnecessary distractions and present yourself in a professional manor. Dress appropriately, be well groomed and be conscious of how you carry yourself throughout the process, because all of these factors contribute to making a lasting impression on potential employers. Remember, your appearance will be the first thing to make the impact on your interviewer.

Do your research and use all your resources to make sure that you know as much about the company as possible before the interview. You don’t want to appear unprepared when they ask how you heard of them, what you know about them or the position you’re applying for.

While it’s impossible to know exactly what questions your interviewer will ask it’s a good idea to prepare answers to a few basic questions, so that you don’t get caught off guard.

Do your best to make a great first impression by maintaining eye contact, giving the interviewer a firm handshake, a friendly smile and a polite greeting. Sit only when you are asked to and don’t forget to thank them for taking time see you. Maintain professionalism during the process so that you can start and end on a positive note.

During the interview, answer the questions briefly and accurately. The key is to be honest. Make sure that as a prospective employee, you impart to your future employer what you really are and what you can do for the company, not the other way around. Stay positive and don’t give a bad impression about your previous employer.

If you are applying for your first job, don’t let your lack of experience hinder you. What you lack in experience you can make up for in confidence and your eagerness to learn, which can give you the advantage even over more experienced applicants.

Put yourself in the employer’s shoes. Ask yourself, if I were on the other side of this desk, what qualities would I look for in a potential employee? Can he contribute to the development of the company?

As you near the end of the interview, make sure that all bases are covered. Now isn’t the time to discuss or even ask about the salary and the benefits that you will receive once employed. There is plenty of time for that once you do get the position and you are discussing the job offer.

Wrap things up by summarizing your strengths and pointing out your positive traits. Finally, as you end the interview, make sure to thank the interviewer again for his or her time, thus leaving a lasting impression.

After the interview is over don’t forget to follow up by sending that a thank you note. Thank the interviewer for their time and for giving you the opportunity. This is also a great way to remind them that you are very interested in the position.

4. Job Hunting Know How

As we know, identifying your skills is very important in the job hunting process. It’s also very important to emphasize them during the interview to show the employer what makes you different from all the other job candidates who applied.

In today’s competitive job market, companies search for the most qualified employees by weighing skills of the candidates and determining how they would benefit the company.

Majority of the top companies search for employers who stands out based from their expertise, ability to give new developments, and pleasing personalities that would enhance the organization.

Skills are grouped into three types: knowledge-based, transferable, and personal traits.

Knowledge-based skills are those learned from experiences. These may include educational attainment, additional training, seminars attended, and other practices that you have studied to enhance your expertise.

Knowledge-based skills include computer and communication skills, marketing or managerial knowledge, product development, and many more. These skills vary depending on the field of industry of each job candidate.

Transferable or portable skills are those you bring to a specific job. This is the reason why interviewers ask, “What could you offer the company?” Transferable skills are important because companies strive to look for quality employees that would improve the development of the workforce.

Portable skills include problem solving, team leader potential, organized, writing and communication skills, customer service oriented, time and project management, and good with numbers and budget. This kind of skills varies depending on the experience and versatility of each job candidate.

Personal traits determine who you are. In a job interview, one of the most common things an employer says is “Tell me something about yourself.” Your response is vital because it would set the tone for the rest of the interview.

Personal traits include good judgment, well organized, analytical, goal oriented, flexible, creative and many more. Try to sell yourself in as modest as possible within a limited time.

– Self-assessment.

In order to provide an impressive presentation, examine your resume and list all the skills you have used for each past job experience. Make a comprehensive list of your skills and strengths including personal traits, knowledge-based and transferable skills. This would be the basis for your personal commercial.

Once you have completed your script, you are now ready to face the interviewer. Remember that employers are interested in your accomplishments. Use words that are concise, direct and clear.

Although many companies require a unique set of skills, you should still highlight your technical skills in the interview. These skills, which top companies usually seek, include leadership, communication, confidence, flexibility, problem solving and energy.

Emphasizing all of your strengths and skills during your interviews will increase your chances of landing the job you really want.

5. Job Hunting Know How

Whenever you go for an interview, keep in mind that the potential employer has no idea of who you are. They usually see your resume first, so it’s important that it makes a good impression. It’s also important to remember they are usually going through several resumes at a time and at most yours will get about a 30 second glance to catch their attention.

Therefore, you have to make it count by making sure that your resume is well written and grammatically correct. It’s a difficult task to present your best assets in such a small amount of space. You should always start with your pertinent information such as your name, age, address, contact number and social security number.

Next is the career objective, which is the reason why you want to apply for the position. Make it clear and concise. Avoid being to general and make sure that you tailor it to the position you are applying for. This will give the employer the impression that you are confident know what you want and that you’re serious about working for their company.

The next section should include your relevant skills and the knowledge you have acquired during your previous occupations. Use this as a way to highlight your accomplishments. Try to include as many details as possible without using too many words. This information will be the basis for the employer to see your potential before calling you in for an interview.

After that, it’s time for your educational background. Some companies prefer people who hold a degree in a certain field. Employers use this as an indicator of the type of training you have had and the accomplishments you have achieved.

The last section should provide details of a personal nature such as hobbies, interests and character references. Being active in an organization, certain social skills and leadership abilities can show employers that you work well with others.

Remember, employers look at potential applicants who not only have the qualifications they need for the job, but also those who are well rounded. Just keep these thoughts in mind as you are writing or updating your resume and it will help you present yourself in the most positive way possible.

If you are stuck and need help when working on your resume, there are many tips and resources available online. All you have to do is search for examples related to the type of job you are applying for and you can find tons of ideas you can use for your own.

If you want, even more help there are people and services available that will help you tweak or even write your resume for you. Just look for resume writing services and you will find plenty to choose from.

6. Job Hunting Know How

When it comes to achieving any goal, there is a normally a process follow. When it comes to job-hunting this process is to streamline and analyze your objectives. Once you understand your objective, you will have a better idea of what actions need to be taken to achieve it. It will also help you develop a plan kind of like a set of directions to follow so the path to your goal won’t be as difficult.

The Practice of Management written by Peter Ducker in1954 was the first book to look at management as a whole and being a manager as a separate responsibility. In that book he talks about management by objectives (MBO). MBO is the development of simple processes that companies use to make sure they reach their goals and meet commitments within their organization and it’s still used today.

I’m telling you this because it’s also applicable to personal plans and you can use this process to make sure you reach your objectives when it comes to landing a job.

MBO commonly consists of five steps:

1. Is it specific?

When it comes to getting a job it’s important to clarify exactly what you want to achieve first and give that task your full attention. It’s better to accomplish one goal at a time rather than trying to achieve several different goals at the same time.

For instance, listing your skills, writing your resume or following up after an interview. Each of these are small goals. It’s important to focus on each specific one until you reach your main objective, which in this case is getting a job.

2. Is it measurable?

Measurable objectives are used as assessment tools. Once the objective is defined, it then becomes the foundation for an actionable plan. When it comes to applying for jobs it’s important to have a clear objective along with a plan for completing the tasks necessary to achieve it. For instance, you could plan to compile your list of skills on Thursday, write your resume on Friday and begin applying for positions on Monday.

3. Is it achievable?

The next important factor to setting objectives is that they are achievable. For instance, an objective, which states “100 percent customer satisfaction”, isn’t really achievable. It’s naive isn’t to expect everyone to be 100 percent satisfied even under perfect conditions.

Your goals should be challenging, but they should also be attainable. For instance, if you just graduated with no experience it is unreasonable to think that you’ll get a top management position as your first job. A more attainable objective would be to get an entry-level position with the possibility of moving up to a more prominent position.

4. Is it result oriented?

When you are looking for a job consider the things that matter most to you and set your objectives accordingly. For example, if stability is more important to you than flexibility, set objectives that relate to stability such as getting a job that has a long-term contract with set hours, rather than on that offers different shifts and flexible hours.

5. Is it time bound?

You should set a time limit for accomplishing your goals and reaching your objectives. This is a little challenging when it comes to job hunting because of the outside factors involved, but if you don’t attach a time line to your goals, then they can be difficult to achieve. For example, you may set an objective of applying to ten companies a month, finding a new job in three months or getting a promotion in two years.

Taking the time develop job hunting objectives that are specific, measureable and achievable within a certain amount of time will make the process easier and the end results more obtainable.

7. Job Hunting Know How

Career advisers often tell jobseekers to send a thank you note after an interview as you may recall me mentioning in a previous issue. Many people skip this step because they think it isn’t important or they feel awkward about contacting the company before hearing a response to their application. But it’s an important courtesy that can put you ahead of the competition especially in today’s competitive job market.

When it comes to this specific task the question I’m asked most frequently is how and when to send the note.

The general rule of thumb is to follow-up right away. This usually means within 24 hours of your interview. In most cases, it’s best to send a handwritten thank you note. Surveys say that more than half of hiring managers prefer a handwritten note to an email.

However, if the interviewer indicates that they will be making a decision soon email can be a good option to not sending anything. If timing isn’t a factor you can cover all of your bases by doing both. First, send a quick email and then follow up with a thank you card. Either way, be sure to ask the interviewer for a business card so you have their contact information.

– Handwritten or typewritten?

Many debates have spawned the question of whether or not the note should be typed or written by hand. In this case, it doesn’t really matter. What is important is getting it done and tailoring it to the prospective company and the person who conducted the interview.

– Panel of interviewers.

Another question I hear frequently is “If I am interviewed by a panel, should I send thank you letters to all of them? The best answer is yes. The same letter will work fine for each member of the panel. Just make sure you customize the notes with the individual names of each interviewer. A special notation about your experience with them is also a nice touch.

– What if there is already an offer?

Even if you have already received an offer, it’s still a good idea to send a thank you note. It could include your intention to accept or decline the offer. It could also be used as a confirmation of your agreement or understanding of the (salary, benefits, other compensation, starting date, vacations, etc.) offer they extended to you. This can help iron out any discrepancies before starting the job.

When it comes to sending a thank you note to potential employers, the most important thing to remember is to be professional and personalize it as much as possible. If you get stuck for ideas while writing your thank you note don’t worry you can find plenty of helpful resources online. Just to a quick search for job interview thank you note examples or templates. You will be presented with a wide variety of options to help you write the perfect note for any circumstance.

8. Job Hunting Know How

As we have discussed before, when it comes to applying for a job, your resume is the first chance you’ll have to make a lasting first impression. This simple document will help you get your foot in the door, get an interview and inevitably help you land a job.

Having a great resume can get you to the top of the applicant pile. When it comes to writing a resume there are several options and styles available. While some may say that a basic template is all you need, this isn’t always the case. It’s important to choose a style that suits the type of position you’re applying for.

There are four general types of resumes: chronological, functional, combination, and targeted. Understanding their purpose can help you choose the one that will work best in your situation.

– Functional

This type of resume focuses on your skills rather than your work experience. It’s great for first time job hunters that don’t have a lot of job experience. It gives you the flexibility to emphasize your skills and present them in a way that will help distinguish you from other applicants. You may also want to consider using it if you are changing careers or you have large gaps in your employment history.

– Chronological

A chronological resume is the most common type of resume. It allows you to list your work history first. The list usually begins with your most recent job and works backwards through the rest. It gives potential employers a good overview of your work experience at first glance, which is important in almost every situation. Remember most of the time they will only spend approximately 30 seconds on a resume unless something catches their attention. So make your words count.

– Combination

The combination resume is a way to combine the parts of a functional resume and a chronological resume to provide employers with a good overview of your capabilities. This type of resume lists your skills and experiences first. Then your work history in reverse chronological order. This resume allows you to highlight skills that will help you get the job you’re applying for, while showing your work history as well.

– Targeted

We have discussed tailoring your resume to the job you’re applying for in previous issues. This is referred to as the targeted resume. It is the most difficult and time-consuming type to use because you have to update it for each individual position. It gives you the opportunity to highlight the experience and skills you have that are relevant to the available position.

While those are the main four types of resumes, there may be times that call for a nontraditional or mini resume. A mini resume contains a brief summary of your career highlights and qualifications. It can be used instead of full-length resume for networking or reference to provide potential employers an overview of your accomplishments.

A nontraditional resume is usually a web-based version of your resume on job site or social networks like LinkedIn. It can include photos, graphics, images, graphs and other visuals to help you sell yourself.

Choosing the right type of resume is a very important part of the job hunting process, so make sure you take the time to understand the pros and cons of each type.

9. Job Hunting Know How

Usually when you are looking for a job, you’ll ask everyone you can think of if they know of any openings. These are often referred to as your warm contact list. Your family, friends and even acquaintances with whom you’ve had at least some personal association with belong on this list.

When it comes to getting a job, it’s important to sit down and make a list of warm contacts and update it regularly. The more people who know you are looking for a job the better.

Who are a few ideas that can help you during the brainstorming process:

– Relatives and Friends

These are the people who are always willing to help you in your job search because they have your best interests at heart. They can provide you with information and introduce you to people they know who may be able to help you.

It’s the best place to start building your list of warm contacts. When they introduce you to some of their contacts, chances are those people will introduce you to even more contacts that can provide you with valuable information about available positions that you may be interested in.

– Same interests

You may not realize it, but people who share the same interests, faith, beliefs or hobbies may also be able to help you find a job. While, you may have a different career from theirs, they still may know people in the same field as you and be able to provide you with an introduction. You never know who will be able to help you further your career.

– Local retailers

You may think that your relationship with the sales associates in the stores where you shop is based strictly on professional interaction. However, people who sell you things are usually great sources of information especially when it comes to finding a job.

After all, they come in contact with large numbers of people every day. They often hear about openings before the position is listed publicly. Most of the time they are more than happy to help you, since they know that maintaining a solid relationship with you means repeat business and if you have a good job it means you have more money to spend in their store.

– Former associates

Maintaining a good relationship with previous employers and colleagues has more benefits than you can imagine. That’s why it’s always a good idea to and leave any job on a good note. Aside from the possibility that your potential employer will call previous employers when they review your job history, former employers and colleagues are also a good source of information when it comes to finding a new job.

– Professional organizations

Many professional organizations help their members find jobs, or at the least, offer job listings from members who may be hiring. If you don’t belong to any, consider joining one because they can be very beneficial to the growth of your career. If you do belong to a one related to your chosen job market be sure to check into their available resources. Often they will be able to provide you with unbiased information on current job openings as well as company profiles and even current career trends.

Remember when it comes to creating a list of warm contacts no stone should be left unturned. The more contacts you have the better chance you will have of finding a job.

10. Job Hunting Know How

Salary negotiation is an art that relies heavily on timing. If you bring it up too early and you may lose out to your competition. If you bring it up a too late and you may not get the compensation package you are hoping to get.

When it comes to the hiring process money is one of the most sensitive issue you’ll have to address. Discussing compensation packages often causes stress for both employee and employer. But, there are things you can do to help reduce that stress and help ensure you get the best possible salary and benefit package possible.

Let’s go over a few!

– Research

Before the interview process begins, do your research so you can have a good idea of what the general compensation package is for the position you’re interviewing is. Sometimes you can good ballpark figure by doing a little research online. You can also contact a professional organization that represents your career field and see if they can provide you with general salary information. This way you can be armed with the facts before the topic of money is discussed.

You should also keep in mind that approximately 30% of your gross monthly salary is deducted for taxes as well as insurance and retirement plan deductions, so make sure you figure that into the equation before agreeing on a final amount.

– Determine your skills

As we have discussed before, skills are an important part of the job hunting process especially when it comes to being paid what your worth. Once you have established what your skills are worth in the current job market, you will have more control over the negotiation process.

When it comes to your stating salary range, avoid basing your desired salary on your current salary. It can be helpful to find a source that helps you calculate the potential value of your personal skills and background such as education, length of experience, certifications, and management responsibility.

To do this there are a wide variety of tools and calculators available online. Just do a quick search for Salary Calculators. You should have no trouble finding one that will work in your situation.

– Weigh the compensation package

To determine the fair market value for a specific job, you should consider the economic, geographic, and industry factors of the job offer. Weigh the benefits of compensation and promotions, insurance, allowed time off and retirement settlements of the offer to ensure a fair proposed salary.

– Sell yourself

As I have mentioned many times before, it’s important to sell yourself. If you know, what you can bring to the company is worth more than they are offering use that as a negotiating tactic to help get the best employment package possible.

The entire salary negotiation process can be quite intimidating and it calls for a strong stomach and a professional attitude. It’s never an easy task, but when you prepare properly and approach it armed with the facts you are that much closer to getting the salary you deserve.

11. Job Hunting Know How

No matter what job that you’re applying for the prospective employer will want to see a list of professional references. The norm is to have at least three references listed when you apply for a job. These references need to be of a profession not personal nature.

This means that your references should be people that you have worked with and not family or friends. In today’s job market, it can be challenging to get professional references. Some companies will even tell you that they don’t offer references to past employees, but there are ways to get references even if they are unwilling to provide them.

For instance, you can check with coworkers. While they may not be in a supervisor, they can still verify your length of employment and your make a statement about your work ethic. Just be discreet when you ask them to avoid getting them into a sticky situation. Make sure you let them know that you are willing to do the same for them if they should need references at some point.

You can also ask people that you have volunteered with to be your reference. These people have seen your work ethic and can talk about your time management and dedication to what you are doing.

If you don’t have a previous job to go back to for references, you can check with people you attended school or college with. Don’t forget to check with staff, teachers and counsellors as well to see if they are willing to be a reference for you.

The most important thing to remember when compiling a list of references is to ask the person that you want to use first. You need to ask them before you list them as a reference. This way they will be expecting to hear from companies where you applied.

Lastly, when you finally land a job, make sure that you send a note to all of your references and thank them for the help that they gave you.

12. Job Hunting Know How

As we well know, finding a job can be daunting task so it pays to explore every available option. Most of us look in the newspaper, search online and check with family and friends when we are looking for a job but we often forget to check out job fairs.

For many this is because they aren’t aware that they exist, for others it’s because they don’t like the crowds and some it’s because they don’t think it will help. However, a job fair can be a great resource when it comes to landing a job or at the very least make some contacts to add to your warm list. These big expos allow companies to set up tables or booths where they collect resumes, business cards and talk to you about their available openings.

One of the things that make job fairs a good opportunity is that several companies participate in the event, giving you to apply for multiple positions and to speak with company representatives to explore the possibility of employment.

However, they can be crowded, busy, competitive and sometimes confusing events. Be prepared to do a lot of walking, standing, and waiting around. Be sure to dress appropriately. You want to present a confident and professional appearance while being as comfortable as possible.

– Research

Make sure you do your research before the event so that you can be as prepared as possible. Usually, the organizers of this event will post the companies that are participating in the fair. You can use this information to make a list of the companies and positions you are most interested in so you can check them out first.

– Resumes

Make sure you have enough resumes prepared, at the least print out 25, before going to the event. This way you will be able to provide resumes to all of the potential employers you are interested in at the fair. The more applications you deliver the better chances of landing a job.

– On the spot interviews

As with any interview, it’s always best to be as prepared as possible. At an event like this there is a chance that you will have an on the spot interview which can lead to an immediate hire. It’s a good idea to have a list of answers to standard questions memorized and a cheat sheet to fall back on in case you get stuck. There is nothing worse than going blank when you’re asked a question, so practice your answers ahead of time.

Doing your research and being prepared ahead of time can help you go into an event like this with more confidence. It will also help you make the most out of the experience. Who knows if everything goes well you could end up coming out gainfully employed.

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5 Ways Content Marketing Can Benefit Your Brand > Online Business

Content marketing is not just a fad. It’s a solid marketing strategy that has brought success to brands and businesses of all sizes. When you do content marketing correctly, you can expect to benefit for a long, long time. So, here are the top 5 ways content marketing can help your brand.

1. Valuable content brings hordes of traffic to your site

Who doesn’t want traffic? No webmaster in their right minds would say they don’t want traffic. The truth is we build websites and establish a presence on the Internet because we want people to know more about us.

The good news is with content marketing, you can bring a ton of people over to your site without paying exorbitant amounts of money for advertisements!

2. You’re building your brand identity

When people see your brand on many valuable posts and articles, you’re essentially letting the world know what your brand is all about. You’re establishing an identity online.

When people go looking for information that falls right up your alley, then chances are people will be able to better recall your brand over your competitors!

3. You’ll gain your audience’s trust

It takes a lot of work to gain people’s trust. And it’s essentially what content marketing is – it’s a lot of work. But once you’ve successfully established yourself as an authority and your brand starts sticking in people’s minds, then it will be easier to gain their trust. You’ll find that when you’ve captured people’s trust, getting them to follow your calls to action becomes much easier.

4. Get higher conversion rates

The most successful content marketing campaigns have excellent conversion rates. This means they’ve successfully positioned themselves as authorities in their industry, and they’ve created content that resonates with their audience. Factor in great web design, and you’ve got a recipe for success!

5. It’s great for your site’s SEO

There are plenty of SEO benefits to content marketing. When you consistently publish valuable content, you’ll be able to eventually rank for more keywords on search engines.

You’ll have a highly engaged audience on your site, meaning they’re not going to bounce right after they land on your page. You’ll have many people linking to your content (search engines love this!) which will help boost your rankings on search pages.

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Drivers Safety First > Free Green Lifestyle Ebook

Green Lifestyle ebook “Drivers Safety First” covers The Basics about Alternative Fuels, Vehicles That Use Alternative Fuels, About Biodiesel, About Electric Fuels, About Ethanol, About Hydrogen, About Natural Gas, About Propane, Autos That Use Alternative Fuels and The benefits of Using Alternative Fuels. Click “Drivers Safety First” to download (250 KB pdf) this free environmentally friendly ebook.

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Fantastic Organic Food Facts > Free Ebook

Food & Cooking ebook “Fantastic Organic Food Facts” looks into Organic Foods Basics, Why Should You Eat Organic, How to Know If You Are Getting Organic Food, Buying Foods in Their Raw Form, Cook from Scratch, Buy in Bulk and Preserve, Buy in Season, Buy from Local Farmers, Grow Your Own Food and The Things to Avoid. Click “Fantastic Organic Food Facts” to download (424 KB pdf) this free ebook.

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Organic Gardening Tips > Free Gardening Ebook

Gardening ebook “Organic Gardening Tips” looks into Organic Gardening Basics, Having A Plan, Having The Right Tools, Making Your Own Mulch, Natural Pest Control, Organic Fertilizer, Planting, Harvesting, What to Avoid and The Benefits of Organic Gardening. Click “Organic Gardening Tips” to download (614 KB pdf) this free home & garden ebook.

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Pollution Management Project > Free Green Lifestyle Ebook

Environmental ebook “Pollution Management Project” looks into Pollution Basics, Alternative Transportation, Changing Your Driving Habits, Using Air Friendly Products, Save Energy, Recycle, Use Recycled Products, Get Involved with Clean Air Groups, What to Avoid and The Benefits of Clean Air. Click “Pollution Management Project” to download (591 KB pdf) this free green lifestyle ebook.

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Creating a Successful Membership Website > Free Online Business Ebook

Online Business ebook “Creating a Successful Membership Website” looks at Why You Should Create a Membership Site, 2 Mistakes That can Kill Your Membership Program, Setting Up a Membership Site, How to Setup a Membership Program Things You Should Know About Membership Websites, Pricing Your Membership and Accepting Payments, 5 Things Your Membership Site Should Have, Find Out Which Membership Plugins You Need, 4 Components of an Effective Membership Website, Choosing the Right Membership Software for You, Find Out Why You Should Build a Membership Site, Creating Your Membership Tiers and Your Content Drip, How to Create a Squeeze Page for Your Membership Page, How to Build a Successful Membership Site by Ensuring Valuable Content and How Will You Facilitate Membership Interaction on your Membership Site. Click “Creating a Successful Membership Website” to download (378 KB pdf) this free ebook.

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Conquer Your Fears > Free Self Development Ebook

Self Development ebook “Conquer Your Fears” covers What You Should Know About Fear? What Are The Disadvantages Of Fear? Why Should You Conquer Your Fear? How to Conquer Your Fears? Fear of Commitment, Fear of Rejection and Fear of Failure. Click “Conquer Your Fears” to download (347 KB pdf) this free ebook.

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The Importance of Body Language > Human Interaction

No man is an island. How true is that saying?  Human beings are made to form relationships with others. We are social beings. There are many ways a human being could communicate with each other. There is verbal and written communication. Another way of communication but we often don’t realize it is non-verbal communication otherwise known as body language. What your body does says a lot about what you are feeling and the person you are. So why is body language so important? Here are a few reasons why.

Sometimes words are inadequate to express how you feel. For example, when expressing your sympathy for a death of a friend, words may not be enough to describe the way you feel. That is why people give each other hugs at funerals. Sometimes even words may be inappropriate in situations such as this. So, they give hugs and the person on the receiving end of the hug will be able to understand the intention and what does the hug actually mean.

Body language could also be used to express how you feel without you intentionally doing so. For example, if you do not like a person, it would be difficult for you to say that directly to the person. However, your distaste may be mirrored intentionally or unintentionally in your body language. It maybe you back away when the person comes near to you, or you are folding your arms across your chest. This gives a signal that you are not interested in that person. Or if you do like that person, you could do it with a smile or the way you touch the person. This will give the person that you are interested in the signal that you are attracted to them.

Body language also defines the person you are. How we across to people is decided only by a small part of the words we speak. The larger part comes from how you carry yourself. If you are walking straight up, with your head held high, it gives others a better impression of yourself. Walk into an interview like that and you are more likely to come out successful in landing that job.

In conclusion, body language plays such an important part in our everyday life so take note of the signals that you are giving out and get to know your own body language. Improving your own body language will be a better step towards creating a better and more awesome you.

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