Creative Copywriting Simplified > Free Marketing Ebook

Copywriting info ebook “Creative Copywriting Simplified” looks into this skill and covers: Basic copywriting information and tips. Effective copywriting strategy for sales success. Distinguishing between features and advantages in copy. Focusing copy on what the potential buyers really want. Turning your website into a persuasive sales machine. Mistakes to avoid in preparing effective copy and much more. Click “Creative Copywriting Simplified” to download (1 MB pdf) this free marketing ebook.

Free Creative Copywriting Ebook

Profiting from Product Creation > Free Online Business Report

Online Business report “Profiting from Product Creation” includes main topics: The most important part of writing an eBook as a product. Strategically crafting your eBook for your target market. Designing your table of contents correctly. The benefits of outsourcing versus writing it yourself. Proper methodology for outsourcing your eBook. Business relationships with people you hire to create your eBook. Click “Profiting from Product Creation” to download (1.2 MB pdf) this free ebook.

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Social Listening > Free Social Marketing Report

Social Marketing report “Social Listening” includes main topics of; Introduction, Getting Started, 5 Reasons to Start Using Social Listening, Social Listening in Action, Social Listening Tools, How to Create Your Social Listening Strategy, Social Listening Strategy Examples, Social Listening Best Practices, Final Words and Resources. Click “Social Listening” to download (488 KB pdf) this free social marketing report.

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Cornerstone Content > Free Content Marketing Report

Content Marketing report “Cornerstone Content” includes main topics; Introduction, How to Create Cornerstone Content, Optimize and Promote your Cornerstone Content, Measuring the Success of your Cornerstone Content, Leveraging your Cornerstone Content, Finding Cornerstone Content Ideas, Final Words and Resources. Click “Cornerstone Content” to download (441 KB pdf) this free online marketing report.

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Hair Coloring Products Instant Mobile Video Site > Free MRR Software

Free MRR (Master Resell Rights) video site builder software “Hair Coloring Products Instant Mobile Video Site” creates video site that you can add ads with your Amazon & AdSense ID. Free MRR package comes with minisite page. View Demo Minisite for details. Click “Hair Coloring Products Instant Mobile Video Site” to download (767 KB zip) this free MRR software.

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Teeth Grinding Instant Mobile Video Site > Free MRR Software

Free MRR (Master Resell Rights) video site builder software “Teeth Grinding Instant Mobile Video Site” creates video site that you can add ads with your Amazon & AdSense ID. Free MRR package comes with minisite page. View Demo Minisite for details. Click “Teeth Grinding Instant Mobile Video Site” to download (700 KB zip) this free MRR software.

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Understanding Focus and Motivation in the Human Brain – How to Train Them > Self Help

In charge of your focus and attention is a network of brain regions that are collectively known as the salience network. These handle what is technically known as ‘executive control’ or ‘executive attention’.

One of the key structures in this network is a part of the brain known as the anterior cingulate cortex (ACC) which is linked to the prefrontal cortex and hypothalamus/brain stem. Damage to the ACC has been shown to completely remove motivation and drive and in extreme cases, this can leave a person without even the motivation to move.

The prefrontal cortex is the part of our brain that allows us to plan and reason, whereas the hypothalamus is the part of the brain associated with emotional responses – it links the nervous system to the endocrine system via the pituitary gland. The brain stem meanwhile is responsible for many of our autonomic functions such as breathing and digesting.

What we can gather from this, is that the attention network is actually driven not by logical thought but rather by emotion. Emotion tells us what is important and more often than not, this of course relates to what is important to our survival.

And this tells us why it can be so hard to focus on a seemingly boring essay or why we put off housework: it has no emotional hook and no seeming survival value. It’s also why we can be manipulated into buying things that we don’t logically need – when those items are portrayed as valuable, desirable or as raising out status (i.e. improving our chances of passing on our genetic material) then impulse drives us to act.

The key takeaway then? You need to find the emotional hook in what you are doing, if you’re going to make it interesting enough to stay focused on.

The Dorsal and Ventral Streams

This can be further broken down into two other networks: the dorsal attention stream and the ventral attention stream. The dorsal stream is responsible for our conscious direction of our attention. This is ‘top down’ attention, which is drive by a desire to focus on specific things to achieve given goals. The ventral attention stream meanwhile is our reactive stream, which is driven by loud noises, sudden movement, bright colors etc.

Dopamine and other excitatory neurotransmitters produced in these areas causes us to rapidly switch attention to that thing. This is why you get the ‘cocktail party effect’ where your ears prick up when someone says your name. It’s also why you might find it hard to concentrate when hungry, when uncomfortable, or when something is playing on your mind.

The neurotransmitter dopamine is known to play an important role and structures such as the ACC have a large number of dopamine receptors. The same is true across the ventral and dorsal structures. Thus, another reason for impaired attention may be low dopamine – in which case the world simply doesn’t seem interesting enough to hold our attention. This is one popular explanation for the biological basis of ADHD.

Increasing dopamine therefore can increase your focus. You could potentially do this with nootropics yes, but preferable would be to do it by again making what you’re doing seem more interesting in the way that your brain responds well to – by making it more emotionally interesting.

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The Easy Way To Write Your First Ebook > Free Report

Product Creation report “The Easy Way To Write Your First Ebook” looks to cover; “Writing an ebook is one of the easiest ways to become an author. These days, you don’t need a publishing house or literary agent to get published. The Internet and modern software packages have made it possible for anyone who wants to create his/her own ebook. Even if you decide you don’t have a knack for writing, there are other ways to put together an informative piece of work that will sell and will help to get you labeled as an expert. All it takes to start is having a passion for or knowledge about some popular niche that you want to market in ebook format“. Click “The Easy Way To Write Your First Ebook” to download (338 KB pdf) this free report.

The Easy Way To Write Your First Ebook

Bestseller > Free Online Marketing Report

Online Marketing product creation ebook “Bestseller” looks at; “If you want to make big sales online you need to have at least one best selling product that constantly sells well for you. The ideal situation would of course be to have several best selling products… but that part comes later. First you have to start with one product, and that’s what we’ll be looking at in this report. Once you have that, it’s a case of repeating that success in the future and building your business from there“. Click “Bestseller” to download (319 KB pdf) this free report.

Free Internet Marketing Ebook

Boost Your List Building Fast > Free Online Business Ebook

Online Business ebook “Boost Your List Building Fast” looks into; Tools you need to get started building your list. Techniques for designing an effective squeeze page. Designing multiple squeeze pages and using split testing methods. How to Coordinate an email broadcasting schedule. Determining the most successful email subject lines. Preparing email content that produces results. Measuring the email open rate and the total clicks on specific links. Launching your list building campaign with a powerful impact. A large variety of effective marketing and advertising venues. Click “Boost Your List Building Fast” to download (1.2 MB pdf) this free list building report.

Boost Your List Building Fast

The Neuroscience of Intelligence > Self Development

In order to increase intelligence, it makes sense to first try and define what we mean by intelligence. How do you measure it and what precisely is it? As it happens, the official answer at this point is ‘no one knows’. Intelligence is a highly abstract concept and in fact might not even be a useful term at all.

Gardner’s Theory of Multiple Intelligences

One of the most useful measures of intelligence is IQ or Intelligence Quotient, which looks at our ability to use abstract reasoning and other forms of ‘fluid intelligence’ (fluid intelligence being dynamic and distinct from ‘crystalized intelligence’ – which amounts to knowledge). IQ scores are awarded on the basis of national averages.

The problem with IQ is that it provides a single umbrella for ‘intelligence’ and doesn’t allow for the existence of multiple forms of intelligence. What if you’re amazing at math or not so good at English? What if you’re fantastic at music but lack social skills?

We know that language and math are handled by different brain regions (language is handled by Broca’s Area, among other structures) and so it’s perfect reasonable to image some might be more developed than others. In fact, this is often the case: Einstein was famously dyslexic for instance.
This is where psychologist Gardner’s theory of multiple intelligences come in.

He suggested the following ‘aspects’ of intelligence as such:

• Linguistic Intelligence.
• Logic Intelligence.
• Kinesthetic Intelligence.
• Spatial Intelligence.
• Musical Intelligence.
• Interpersonal Intelligence.
• Intrapersonal Intelligence.

Someone could be ‘intelligent’ in any of these areas but less so in another and would still be considered intelligent. We call this the ‘modular’ view of intelligence.

But there are problems with this theory. For starters, it is largely arbitrary. Why do we have musical intelligence and not ‘computer game’ intelligence? It ignores possible connections between the different forms of intelligence and it ignores the underlying cognitive functions that might give rise to specific measurable abilities. Likewise, it still doesn’t really explain the kind of person who seems to be ‘generally intelligent’, who is sharp and witty and who quickly picks up new subjects.

It’s a step in the right direction, but not a comprehensive explanation of intelligence.

Whole Brain Connectivity and Plasticity

It would be fairly logical to assume that someone who we would generally consider to be intelligent might perform better than average in multiple of these categories.

In fact, genius – which is considered to describe a form of additional ‘insight’ and to be distinct from pure mastery – likely comes from the ability to apply multiple perspectives and multiple schools of thought to a single problem.

More recent research shows that intelligence is predicted by ‘whole brain connectivity’ – the ability of the brain to utilize lots of different brain areas at once in a cohesive manner. It even appears that connectivity between prefrontal regions may provide a basis for consciousness.

So, to be truly intelligent, you need to have better-than-average performance in multiple mental faculties and have better-than-average connectivity between those corresponding brain regions.

How to Become More Intelligent

So how does this come about? Simple: through brain plasticity.

Brain plasticity describes the ability for our brain to grow, adapt and change shape, right? Greater plasticity means greater potential to learn. Greater potential to develop specific brain regions and the connectivity between them.

If you have greater plasticity during your development as a child and you are then given the opportunity to learn by being exposed to the right stimuli, then you will develop more areas of your brain and more connectivity between them.

Intelligence = adaptability + opportunity

It’s likely that genetic factors might influence greater plasticity in certain individuals, but better sleep, greater happiness, exercise, more focus and interest and certainly better nutrition will all play a role too. That’s how you make a super-smart child but if you’re already an adult and you feel you missed the boat, then you need to look at ways to increase your plasticity again and start learning!

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Brighter Brain – Self Improvement Ebook and Video Package

MindZoom – Positive Affirmations Software